Competitive Edge
Category: Lesson 11.6 – Social Issues in SEM

How will College Football Playoff expansion work?

The College Football Playoff will include 12 teams, starting with the 2024 season. An expansion plan that was crafted for two years and haggled over for another 18 months finally cleared all the obstacles needed to go from idea to reality. Click here to read the story at news.yahoo.com. Discussion Questions:

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Best World Cup Marketing Campaigns

In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example

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