Competitive Edge
Category: Lesson 2.3 – Cross Promotion

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.  Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the

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Jurassic World: Dominion Disrupts the Winter Olympics in New TV Promo

The “Jurassic World Dominion” campaign illustrates how Comcast Corp. is coordinating across its divisions to create impactful marketing. NBC Sports and Universal Pictures are divisions of NBCUniversal, a subsidiary of Comcast. Click here to read the story at gizmodo.com. Discussion Questions: What is cross promotion? Why do you think brands

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