PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign. Click here to read the story at digiday.com. Discussion Questions:
The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Click here to read the story at prnewswire.com Discussion Questions:
* Note to current subscribers to SCC’s Education Resource Center subscribers, you might consider downloading the “NBA x Nike Uniform Collection” lesson plan bundle to help augment your discussion of this news story in class! The resource is available by visiting the “Bonus Content” subscription link on your account page.
The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night. Click here to read the story at sbnation.com. Discussion Questions: What is cross promotion? Why is it important for all parties involved to benefit in a cross promotion? Describe this promotion from
The National Football League and the German Bundesliga (DFL) soccer league announced an agreement on Thursday that will see two of the world’s most successful sporting operations collaborate to help grow business in their respective markets. Click here to read the story at cnbc.com. Discussion Questions: What is promotion? Why
And where is that? Why, on the launch of HBO’s near $200M Game of Thrones spinoff series, House of the Dragon, premiering this Sunday on both the linear pay-TV channel and streaming service HBO Max. Click here to read the story at deadline.com. Discussion Questions: What is a franchise as
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the
The “Jurassic World Dominion” campaign illustrates how Comcast Corp. is coordinating across its divisions to create impactful marketing. NBC Sports and Universal Pictures are divisions of NBCUniversal, a subsidiary of Comcast. Click here to read the story at gizmodo.com. Discussion Questions: What is cross promotion? Why do you think brands
Mixed martial arts organization UFC has collaborated with Netflix for branded content on the streamer’s new Jason Momoa movie Sweet Girl which drops tomorrow, Aug. 20, in all global territories. Click here to read the story at deadline.com. Discussion Questions: What is cross promotion? What is “branded content” as described
Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports. The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9 million viewers across TV and streaming, and was most-viewed MLB regular-season game on the network
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