Competitive Edge
Category: Lesson 2.3 – Cross Promotion

Jurassic World: Dominion Disrupts the Winter Olympics in New TV Promo

The “Jurassic World Dominion” campaign illustrates how Comcast Corp. is coordinating across its divisions to create impactful marketing. NBC Sports and Universal Pictures are divisions of NBCUniversal, a subsidiary of Comcast. Click here to read the story at gizmodo.com. Discussion Questions: What is cross promotion? Why do you think brands

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