Competitive Edge
Category: Lesson 2.3 – Cross Promotion

Warner Bros. Announces New ‘Wonka’ Merch

Warner Bros. Discovery Global Consumer Products is unveiling a new collection of merchandise to celebrate the release of Warner Bros. Pictures’ big-screen holiday film, “Wonka,” arriving in theaters and in IMAX internationally Dec. 6  and in North America Dec. 15. Click here to read the story at licenseglobal.com. Discussion Questions:

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World Surfing League promotes finals with Candy Crush tournament

Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL) for a limited-time in-game tournament, the “Soda Surf Cup,” per a press release. The effort is timed around the Rip Curl WSL Finals competitive surfing event. Click here to read the story at marketingdive.com. Discussion

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Marvel teams up with NBA on release of ‘Wakanda Forever’

The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night.  Click here to read the story at sbnation.com. Discussion Questions: What is cross promotion? Why is it important for all parties involved to benefit in a cross promotion? Describe this promotion from

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