Competitive Edge
Category: Lesson 2.4 – Functions of Marketing

Under Armour to Launch First Female-specific Running Shoe

Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company

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WSJ: NBCUniversal’s Olympics issues could impact future ad deals

Despite making moves to strengthen its omnichannel ecosystem, NBCU proved to be too fragmented in its coverage of the Tokyo Olympics, confusing consumers and leading to the broadcaster’s lowest-ever Olympics’ ratings. While viewership was forecast to be low due to the continued threat of COVID-19 and the lack of live

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The most and least expensive pro sports experiences

Watching your favorite sports team from afar just doesn’t compare to the experience of being inside the stadium, hearing the crowd roar as you follow the action live. But attending a game can be pretty pricey, or reasonable, depending on the team. Researchers analyzed data to determine the most expensive sports experiences

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Dwayne ‘The Rock’ Johnson is launching an energy drink

The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods. The venture partners Dwayne Johnson — aka “The Rock” — with his ex-wife and fellow fitness entrepreneur, Dany Garcia, Garcia’s husband Dave Rienzi and beverage industry veteran John Shulman. Click here

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