Competitive Edge
Category: Lesson 2.4 – Functions of Marketing

Cinema Stocks Surge Amid Report Amazon Plans $1B Theatrical Push

Cinemas stocks got a boost Wednesday after a report that online retailer Amazon plans to spend $1 billion a year on theatrical film releases. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this story demonstrate the concept

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NHL Reverse Retro jerseys for all 32 teams unveiled by adidas

Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in

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Niners games are the priciest to attend across the NFL

The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game.  Click here to read the story at axios.com. Discussion Questions: What is pricing? Why is pricing an important

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Pro Sports’ Dilemma: Ownership or Rich TV Rights Deals?

Major leagues are increasingly planning to balance direct-to-consumer fan relationships (like NFL+) with billion-dollar rights deals from Disney, Comcast or tech giants like Apple and Amazon. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this

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Under Armour to Launch First Female-specific Running Shoe

Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company

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