Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in
Aaron Rodgers leaned into the microphone and let it fly. Speaking two days after the 2011 Pro Bowl, the Green Bay Packers quarterback said: “I’ll be honest with you. I was a little bit disappointed. I felt like some of the guys on the NFC side embarrassed themselves.” Click here to read the story
These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it. Click here to read the story at musebycl.io Discussion Questions: What is a product? Are baseball games a product? Why is it important to provide fans with a
The National Football League and the German Bundesliga (DFL) soccer league announced an agreement on Thursday that will see two of the world’s most successful sporting operations collaborate to help grow business in their respective markets. Click here to read the story at cnbc.com. Discussion Questions: What is promotion? Why
In late April, Mark Skirvin came to Andrew Mascharka with a job no one had tackled in at least eight years. Click here to read the story at indystar.com. Discussion Questions: Why is a quality product important in the business of sports and entertainment? What makes a quality product in
With potentially billions at stake, Amazon’s ‘The Rings of Power’ and HBO’s ‘Game of Thrones’ prequel are about to face off. Here’s an analysis of which will emerge victorious — and why the entire notion of a competition might also be a fantasy. Click here to read the story at
Nintendo fans will soon be able to step into a world of augmented reality and team up with Mario himself as Universal Studios Hollywood revealed its latest Super Nintendo World ride details this week, which the park shared with Travel + Leisure. Click here to read the story at travelandleisure.com. Discussion
Just moments after the inaugural round of the LIV Golf tour teed off, the PGA Tour fired a shot of its own: a suspension of any players who compete on the LIV tour, now and in the future. Click here to read the story at sports.yahoo.com. Discussion Questions: What is
Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company
So, an American consortium has bought an English soccer team with the ultimate aim of winning the Premier League title. Nothing especially new there, right? Click here to read the story at apnews.com. Discussion Questions: What is fandom? How do you think the concept of fandom might influence a group
