Competitive Edge
Category: Lesson 2.6 – Technology in Sports & Entertainment

Product Placement, Now Starring in the Streaming Era

Hiram Lodge, the manipulative crime lord who targets the fictional town of Riverdale, sits back in his office chair. After plotting his latest scheme with a cohort over submarine sandwiches, he takes a bite of a Doritos chip, holding the bag in clear view of the camera while looking away

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