Competitive Edge
Category: Lesson 2.6 – Technology in Sports & Entertainment

Amazon is proving it’s a contender to land NBA rights

The league will likely seek $50 billion to $75 billion for its next multi-year package, said sources. Amazon is paying the NFL around $1 billion a year to exclusively stream TNF through 2033. Click here to read the story at marketwatch.com. Discussion Questions: What are traditional broadcast rights? Why do

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Amazon Breaches TV’s Last Stronghold With $13 Billion Bet on NFL

When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights?

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