Competitive Edge
Category: Lesson 2.6 – Technology in Sports & Entertainment

Chipotle bends reality in new ad during NHL game

Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is advertising? What is a virtual advertisement? According to your textbook (The Business of Sports & Entertainment), what

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The NHL’s tech-heavy plan to draw in young fans

While the Buffalo Sabres were playing the New Jersey Devils, their digital avatars were mimicking each move in virtual reality. Strap on the VR goggles. Touch a button, and you’re watching the game through the eyes of a skater heading in for a shot. Click here to read the story at espn.com. Discussion

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USFL begins first season: 5 new innovations you have to see

The United States Football League’s first season is kicking off and fans can expect some new innovative technologies to enhance the experience of watching the game on television. Click here to read the story at foxnews.com. Discussion Questions: What is a product? Is the USFL a product? What is innovation? Why

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The 10 most innovative companies in sports in 2022

Technology continues to revolutionize sports, whether experienced on the field or viewed from the couch, and innovations from these 10 companies are altering playing fields from little leagues to the majors. Fanatics entered the trading card business with a deal that for the first time offers a piece of the

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How WWE has established itself as a sports technology pioneer

For decades, the world’s biggest professional wrestling organization had sold its premium live events like Wrestlemania and SummerSlam on a pay-per-view (PPV) basis via cable and satellite television providers. Click here to read the story at sportspromedia.com. Discussion Questions: What is an industry pioneer? What is technology? According to this

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Walmart Uses Football for New Marketing Push With Drones

Arkansas and Missouri have a common border, which the University of Arkansas notes has a history of “disputed demarcations.” These historical disputes turned modern-day competition eventually spurred a college football game known as the Battle Line Rivalry between the University of Arkansas and the University of Missouri. Click here to read

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