Competitive Edge
Category: Lesson 2.7 – Competition for Entertainment Dollars

NFL’s Mission: Reach As Many Fans As Possible

How did you fall in love with the NFL? If you are like me, it was because you discovered America’s Game on one of America’s most famous inventions: television. Click here to read the story at si.com. Discussion Questions: What is an industry? According to your textbook (The Business of

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The Time Is Now for Brands to Go All In on Women’s Soccer

In all the time we have been covering the rise of the game we love—football—in the nation we love—America—by far the most thrilling storyline we have witnessed is the explosive growth of women’s football over the last decade.  Click here to read the story at sports.yahoo.com. Discussion Questions: What is

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Into the Chaotic World of the American F1 Boom

Formula One is an American sport. I do not mean it belongs to Americans: The heartbeat of the schedule will always be races at the crown jewel European tracks. The drivers will always be majority European. Click here to read the story at theringer.com. Discussion Questions: What is a product? What is

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