Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL) for a limited-time in-game tournament, the “Soda Surf Cup,” per a press release. The effort is timed around the Rip Curl WSL Finals competitive surfing event. Click here to read the story at marketingdive.com. Discussion
Basketball fans have grown accustomed to seeing a wider variety of court designs than ever before. FIBA took that one step further. At the U19 Women’s Basketball World Cup 2023 on Friday, the organization unveiled a new LED glass floor that can be used for official games. Click here to
While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign.
PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign. Click here to read the story at digiday.com. Discussion Questions:
TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Click here to read the story at businessinsider.com. Discussion Questions:
Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so. Click here to read the story at digiday.com. Discussion Questions:
ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the
With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions:
The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from