Competitive Edge
Category: Lesson 2.8 – Fan Engagement

World Surfing League promotes finals with Candy Crush tournament

Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL) for a limited-time in-game tournament, the “Soda Surf Cup,” per a press release. The effort is timed around the Rip Curl WSL Finals competitive surfing event. Click here to read the story at marketingdive.com. Discussion

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NBA Markets 2023 Finals Like a Movie, With Cameos Galore

While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign.

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How TikTok is changing the music industry

TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Click here to read the story at businessinsider.com. Discussion Questions:

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Cleveland Cavaliers and ARound Introduce ‘Cavs ARcade’ Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties

ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the

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Pepsi Zero Sugar NHL Goalie Challenge launches today

The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from

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