The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from
The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Click here to read the story at prnewswire.com Discussion Questions:
Bell and Snap Inc. today announced they have joined forces to bring together the best of 5G technology and AR to create a unique immersive experience for Toronto Raptors fans. Click here to read the story finance.yahoo.com. Discussion Questions:
Disney and Snap partnered to create a custom Snapchat augmented reality lens ahead of the anticipated release of “Avatar: The Way of Water,” according to details shared with Marketing Dive. The movie is set to premier Dec. 16. Click here to read the story at marketingdive.com. Discussion Questions: How has
The National Football League wants to be the most youth-focused, community-driven league in the world. To reach that goal, it’s counting on its social media marketing strategy. Click here to read the story at digiday.com. Discussion Questions: What is market segmentation? What are demographics? What is a target market? Based
The NBA’s new app is proof that TikTok continues to exert its influence on the world of entertainment programming. The sports-focused offering is clearly designed to appeal to the younger generation, offering vertical video and user-specific, “social-style” content that could help drive Gen Z interest and keep consumers engaged on
These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it. Click here to read the story at musebycl.io Discussion Questions: What is a product? Are baseball games a product? Why is it important to provide fans with a
For years, Domino’s has been working on and unleashing new and increasingly convenient ways to order a pizza. Of course, there’s the familiar Pizza Tracker, which lets you know the status of your order, but there’s the pizza emoji order, Slack order, Samsung TV order, the Amazon Echo order, the
The United States Football League’s first season is kicking off and fans can expect some new innovative technologies to enhance the experience of watching the game on television. Click here to read the story at foxnews.com. Discussion Questions: What is a product? Is the USFL a product? What is innovation? Why
The National Hockey League (NHL) has announced a new partnership with social media giant TikTok. The deal will aim to deliver a range of new fan experiences and activations across the short-form video platform, with the National Hockey League Players’ Association (NHLPA) also signed up to help deliver player-driven TikTok