Cheetos is debuting a “Hands-Free House” in Austin, Texas, during South By Southwest (SXSW) this month, per a press release shared with Marketing Dive. The immersive experience showcases hands free-devices that are compatible with people whose fingers are coated in orange “Cheetle” dust left from eating the Frito-Lay snack. Click here to
After making its debut in Kia’s 2022 Super Bowl advertisement, Robo Dog is on the move, all in the name of charity. Kia America announced this week its first NFT series, which is based on the robot puppy. Click here to read the story at newsweek.com. Discussion Questions: What is digital marketing?
As the NFL season kicks off, brands looking for savvy ways to tap into fan culture need look no further than the Kansas City Chiefs. The team’s engagement on social media is stronger than any other team in the league, with a reach of 8.19% of the NFL’s online fan
Facebook is getting into fantasy sports and other types of fantasy games. The company this morning announced the launch of Facebook Fantasy Games in the U.S. and Canada on the Facebook app for iOS and Android. Some games are described as “simpler” versions of the traditional fantasy sports games already
Back for its 11th season of “Heisman House” college football spots, Nissan found a new source of inspiration for creative: fan-generated tweets. The automaker is launching a campaign with 10 spots, up from the usual six, says Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. Click here to
Adidas has lately been strafing us all with a fresh barrage of celebrity-focused biographical videos/ads featuring its long-running “Impossible is Nothing” tagline, along with an #ImpossibleIsNothing Instagram campaign. Click here to read the story at adage.com. Discussion Questions: What is branding? What is a tagline? Why might taglines be used
Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders. The collection combines two major sports business trends—digital collectibles and gamification. Prior to the bout, DAZN will be auctioning one “gold edition” NFT for each round of the fight. The owner of
Fan Controlled Football (FCF), the only professional sports league that empowers fans to call plays in real-time, will host its first-ever title game, which fans officially named “The People’s Championship.” Click here to read the story at sports.yahoo.com. Discussion Questions: What is competition? What is the difference between direct and
Jessie Reyez loves to text, especially with fans. Using a phone number assigned through the celebrity text-messaging startup Community and shared on her social media accounts, the singer-songwriter makes time nearly every day to have one-on-one conversations with her most dedicated supporters where they share memes and talk about their
TikTok has jumped into the ring with the UFC in a multi-year partnership to carry live, weekly short-form programming. This is the first time that TikTok has collaborated with a sports body ‘to create a position/resource dedicated to creating TikTok content,’ suggesting that sport could play a major role in