Competitive Edge
Category: Lesson 2.8 – Reaching Consumers

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.  Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the

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Chipotle bends reality in new ad during NHL game

Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is advertising? What is a virtual advertisement? According to your textbook (The Business of Sports & Entertainment), what

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NBA and Google gamify playoffs with virtual app experience

The NBA and Google Pixel on April 18 announced a virtual space in the NBA App with activities tied to real playoff games, according to details emailed to Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is fan engagement? What is gamification? Why do you think so

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MLB uniforms will have advertising beginning in the 2023 season

Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment

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The Masters: The Ins And Outs Of Sponsoring A Logo-less Event

Corporate signage is omnipresent at the vast majority of PGA Tour events. Logos pop up everywhere from grandstand seatbacks to flower beds—even tee makers are often branded. Miniature tractors and red umbrellas greet golfers at the John Deere Classic and Travelers Championship respectively. Click here to read the story at

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Cheetos goes touchless in hands-free pop-up at SXSW

Cheetos is debuting a “Hands-Free House” in Austin, Texas, during South By Southwest (SXSW) this month, per a press release shared with Marketing Dive. The immersive experience showcases hands free-devices that are compatible with people whose fingers are coated in orange “Cheetle” dust left from eating the Frito-Lay snack. Click here to

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New Balance plans to make digital sneakers for the metaverse

New trademark filings indicate New Balance is stepping into the metaverse. As of January 13, the sportswear company plans to use its branding for various virtual products including apparel, footwear, and sports equipment, according to trademark attorney Josh Gerben. As the world of NFTs and digital fashion grows more popular

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