Competitive Edge
Category: Lesson 2.9 – Event Management & Marketing

The business case for green sports stadiums and arenas is growing

Professional sports are inherently a copycat industry. From Major League Baseball’s Moneyball revolution to the NBA’s renewed focus on 3-point shooting driven by the Golden State Warriors and Steph Curry, in-season and championship success quickly becomes a blueprint for other teams to follow. Click here to read the story at

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Disney sells out ad time for NHL All-Star events

Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers. Click here to read the story at marketingdive.com. Discussion Questions:

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