Competitive Edge
Category: Lesson 3.1 – Industry Segments

VIDEO: A Look Inside America’s Obsession with Sneakers

TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe.

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