Competitive Edge
Category: Lesson 3.2 – Ratings

The LIV Golf-CW TV deal is official. Here are 9 things we know

Last January, legendary Fox Sports producer and LIV Golf broadcast consultant David Hill offered a bold promise. It was six months before LIV Golf would burst onto the scene in pro golf. The startup he’d joined — headed by his longtime friend Greg Norman — had only recently been given a name.

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Why YouTube spent the money on NFL Sunday Ticket

YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the

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Extra ABC games lift NBA Christmas viewership

The decision to simulcast all five NBA Christmas Day games on ABC paid off in the ratings. Despite facing the first ever Christmas NFL tripleheader, the NBA’s five-game Christmas Day slate averaged 4.27 million viewers across ABC and ESPN, per Nielsen fast-nationals — up 5% from last year (4.08M), if

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How will College Football Playoff expansion work?

The College Football Playoff will include 12 teams, starting with the 2024 season. An expansion plan that was crafted for two years and haggled over for another 18 months finally cleared all the obstacles needed to go from idea to reality. Click here to read the story at news.yahoo.com. Discussion Questions:

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Amazon is proving it’s a contender to land NBA rights

The league will likely seek $50 billion to $75 billion for its next multi-year package, said sources. Amazon is paying the NFL around $1 billion a year to exclusively stream TNF through 2033. Click here to read the story at marketwatch.com. Discussion Questions: What are traditional broadcast rights? Why do

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