Competitive Edge
Category: Lesson 3.2 – Revenue

Disney sells out ad time for NHL All-Star events

Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers. Click here to read the story at marketingdive.com. Discussion Questions:

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MLB Generates Record Revenue in 2022

Major League Baseball just saw its teams spend billions of dollars in free agency, and part of the reason why is the record-setting revenue the league generated in 2022. Click here to read the story at si.com. Discussion Questions:

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Why YouTube spent the money on NFL Sunday Ticket

YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the

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