Competitive Edge
Category: Lesson 3.2 – Revenue

MLB uniforms will have advertising beginning in the 2023 season

Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment

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How WWE has established itself as a sports technology pioneer

For decades, the world’s biggest professional wrestling organization had sold its premium live events like Wrestlemania and SummerSlam on a pay-per-view (PPV) basis via cable and satellite television providers. Click here to read the story at sportspromedia.com. Discussion Questions: What is an industry pioneer? What is technology? According to this

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Dave & Buster’s inks deal to broadcast UFC events

Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast every one of its fights in its restaurants, the eatertainment chain announced Thursday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is different about the UFC’s business model from a viewership perspective when compared

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