Competitive Edge
Category: Lesson 3.2 – Sports Business Fundamentals

U.S. Open Returns With Fewer Star Players, More Premium Seating

For the first time since 1997, a tennis major championship will not have Serena and Venus Williams, Roger Federer or Rafael Nadal in the main singles draw. Yet the possibility of Novak Djokovic winning the Grand Slam, plus upgraded high-end hospitality packages, have U.S. Open officials optimistic about attendance at

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WSJ: NBCUniversal’s Olympics issues could impact future ad deals

Despite making moves to strengthen its omnichannel ecosystem, NBCU proved to be too fragmented in its coverage of the Tokyo Olympics, confusing consumers and leading to the broadcaster’s lowest-ever Olympics’ ratings. While viewership was forecast to be low due to the continued threat of COVID-19 and the lack of live

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Bridgestone CEO Backs Safe Tokyo Olympics, Dials Back Marketing

Bridgestone Corp. will support the Tokyo Olympics and Paralympic games as a key sponsor as long as the safety of participants is secured, Chief Executive Officer Shuichi Ishibashi said. The Japanese tiremaker won’t invite guests from overseas, including dealers, for the delayed games, Ishibashi said in an interview. Organizers have already made the

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JPMorgan admits it misjudged backing European Super League

JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might

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