Competitive Edge
Category: Lesson 3.2 – Sports Business Fundamentals

ESPN Has $400 Million in College Football Playoff Ads at Risk From Covid

The spike in Covid-19 cases imperils as much as $400 million in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games may be canceled, Bloomberg Intelligence estimated in a note Tuesday. Click here to read the story at bloomberg.com. Discussion Questions: What are broadcast rights?

Read More »

NHL Projects Record Revenue Over $5 Billion This Season

The National Hockey League is anticipating revenue to top $5 billion this season, eclipsing the league’s pre-pandemic levels. The NHL was on pace for roughly $5 billion in revenue during 2019-20 before the COVID-19 pandemic disrupted the back half of the season. The league anticipates 2021-22 revenue to top $5

Read More »

Sustained Inflation Could Undermine Pro Franchise Valuations

U.S. inflation reached a 31-year high in October. The Labor Department reported the consumer price index rose 6.2% year-over-year, the fifth straight month the inflation rate had cleared the 5% benchmark. Click here to read the story at yahoo.com. Discussion Questions: What is inflation? What factors influence inflation? How does inflation impact sports teams?

Read More »

Even if games go on, MLB lockout could alienate Gen Z

Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning. Click here to read the story at ap.com. Discussion Questions: What is a profit? How do MLB teams generate a profit? What is typically the biggest expense to a

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC