Warner Bros. Discovery Global Consumer Products is unveiling a new collection of merchandise to celebrate the release of Warner Bros. Pictures’ big-screen holiday film, “Wonka,” arriving in theaters and in IMAX internationally Dec. 6 and in North America Dec. 15. Click here to read the story at licenseglobal.com. Discussion Questions:
Whether it’s streaming or traditional TV, sports keep audiences coming back to their screens — and Netflix is working on getting more into the game. Click here to read the story at cnbc.com. Discussion Questions:
Beto Carrero World is set to make the dreams of NERF fans come true with the opening of the first ever NERF-themed land in a theme park: NERF Mania! The grand opening is set for October 12th, Children’s Day, and as a gift, kids will be able to dive into
In the cinematic realm, the battle of the summer (and possibly the century) is about to unfold as two entertainment juggernauts face head-on in the ultimate Barbenheimer phenomenon. Click here to read the story at collider.com. Discussion Questions:
Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off. Click here to read the story at entrepreneur.com. Discussion Questions:
Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Click here to read the story at fastcompany.com. Discussion Questions:
It’s a franchise based on a 2,000-word article that appeared in Vibe magazine in 1998. Its characters have sprung wholly from itself, rather than from a decades-deep well of recognizable figures and branding. Click here to read the story at theringer.com. Discussion Questions:
TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Click here to read the story at businessinsider.com. Discussion Questions:
“Guardians of the Galaxy Vol. 3,” the conclusion to Marvel’s trilogy about an extraterrestrial crew of misfits, kicked off with $114 million in its domestic box office debut. Click here to read the story at variety.com. Discussion Questions:
As the final whistle blows on an iconic 30-year partnership between Fifa and EA Sports, we sit down with the brand and its creative agency Uncommon who are tasked with reinventing the world’s most successful video game franchise. Click here to read the story at thedrum.com. Discussion Questions: