Competitive Edge
Category: Lesson 3.3 – Entertainment Biz Fundamentals

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.  Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the

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Aqua’s ‘Barbie Girl’ won’t be in the Barbie movie

While Warner Bros.’ and Mattel Films’ upcoming Barbie movie is sure to have some level of self-awareness about its main character’s status as a real-world cultural icon, Mattel is taking a firm stance against featuring the iconic doll’s very unofficial anthem that basically everyone knows by heart. Click here to read the story at

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