Buttressing the $441.6M global opening of Avatar: The Way of Water this past weekend –the 11th best ever– is a curated promo partner campaign assembled by Disney; a lineup that reflects the eco-friendly and technologically advanced sensibilities of the James Cameron-directed epic. Click here to read the story at deadline.com. Discussion Questions:
Carl’s Jr. and Hardees teamed up with Universal Pictures to introduce a new Primal Menu that ties in with the June 10 release of Jurassic World Dominion, the final film in the dinosaur-themed franchise. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is product placement? What is
Product placements are all around you, even if you don’t notice them. While many people subscribe to premium streaming services in order to avoid ads, product placements are built into lots of movies and TV shows, from Emily on Emily in Paris wearing Zeus + Dione to The Home Edit using products from The Container Store. Click here
By all accounts, The Batman will be a dark, dark movie. Taking its visual cues from Seven, and featuring a protagonist who has a breakdown and finds himself lured into intractable ethical murk by the suffocating power of vengeance, all signs point to the film being three hours of grot and depression
* SPOILER ALERT * THIS NEWS STORY MIGHT CONTAIN SPOILERS FOR HBO’S SEX & THE CITY REBOOT! HBO Max’s Sex and the City reboot And Just Like That… premiered Thursday with a shocking twist at the end of the first episode (dare I say a Big shocking twist?). And it
Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies. Click here to read the story at deadline.com. Discussion Questions: From an entertainment marketing perspective, what is a “tie-in”? How might the concept of tie-ins be illustrated
In “The Variant,” an episode from the Disney+ hit streaming show Loki, it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap, and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with
Hiram Lodge, the manipulative crime lord who targets the fictional town of Riverdale, sits back in his office chair. After plotting his latest scheme with a cohort over submarine sandwiches, he takes a bite of a Doritos chip, holding the bag in clear view of the camera while looking away
When Netflix acquired the comic-book publisher Millarworld in 2017 for a reported $50 million to $100 million, Mark Millar, the company’s founder and president—as well as the author of titles such as Kick-Ass, Wanted, and Chosen—knew exactly what project he’d tackle first. Click here to read the story at fastcompany.com. Discussion Questions: What is fandom?
In the 2000 film Cast Away, Tom Hanks’ co-star isn’t Leonardo DiCaprio, Meg Ryan, or some other A-list actor. It’s a volleyball, courtesy of Wilson Sporting Goods. Throughout the film, the volleyball enjoys 10.5 minutes of screen time worth an estimated $1.85m+ in advertising value. And for this exposure, Wilson paid a grand total of