Competitive Edge
Category: Lesson 3.3 – Product Placement

ESPN’s NFL Booth Jackets Give Nike $2M in Free Publicity

In an NFL playoffs full of streaming debuts and record ratings, those who watched the Baltimore Ravens beat the Houston Texans last Saturday may have noticed another notable first: ESPN anchors Troy Aikman and Joe Buck sporting matching Nike jackets. Click here to read the story at sportico.com. Discussion Questions:

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