Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of time playing on consoles while cooped up at home during
With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e., Warner Bros’ Wonder Woman 1984 Doritos
In a litmus test for American moviegoing during the pandemic, Christopher Nolan’s “Tenet” brought in an estimated $20.2 million through the holiday weekend in U.S. and Canadian theaters. The result could be greeted as either the rejuvenation of U.S. cinemas – more Americans went to the movies this weekend than they
Harry Potter fans, the rumors are true: Butterbeer, one of the most beloved drinks from the Wizarding World, now comes in bottles. Warner Bros. is selling the non-alcoholic, butterscotch-flavored drink in bottles online and in select stores. It was previously only available in draught form at select Wizarding World locations. Click here to
Walmart’s annual list of the toys kids say they want the most is out. The retail giant released the “Top Rated by Kids Toy List” early Thursday with “36 of the hottest toys for the 2020 holiday season” that were tested and selected by kids. Click here to read the story from usatoday.com.