Competitive Edge
Category: Lesson 3.4 – Industry Trends

High-profile investors back Tiger Woods’ and Rory McIlroy’s tech-infused golf venture

A group of high-profile investors, including NBA star Stephen Curry, Formula One driver Lewis Hamilton, women’s soccer player Alex Morgan, Los Angeles Angels All-Star Shohei Ohtani, entertainer Justin Timberlake and tennis star Serena Williams, are backing Tiger Woods and Rory McIlroy’s new company, which plans to launch a tech-infused golf league in 2024. Click here to read the story

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Behind Netflix and Disney+’s Dash for Streaming Ad Cash

Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service. Click here to read the story at variety.com. Discussion Questions: What is an “ad-supported” streaming service? What is advertising? What is revenue? Why is revenue important to streaming companies? How will

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Stephen Curry Nearing $1B Deal With Under Armour

Stephen Curry is a business mogul.  From cryptocurrency to television shows, the Warriors star has amassed a fortune near $160 million according to celebritynetworth.com. Click here to read the story at si.com. Discussion Questions: What is a brand? Are athletes like Steph Curry a brand? What is a business mogul? What

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Pickleball Is Booming. Not Everyone Is Happy About That

According to its evangelists, pickleball is America’s fastest growing sport (it depends on how you measure). Click here to read the story at gq.com. Discussion Questions: What is pickleball? Have you ever heard of the sport? Have you ever played the sport? What are demographics? How would you describe the

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