Competitive Edge
Category: Lesson 3.4 – Industry Trends

Pepsi Zero Sugar NHL Goalie Challenge launches today

The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from

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High-profile investors back Tiger Woods’ and Rory McIlroy’s tech-infused golf venture

A group of high-profile investors, including NBA star Stephen Curry, Formula One driver Lewis Hamilton, women’s soccer player Alex Morgan, Los Angeles Angels All-Star Shohei Ohtani, entertainer Justin Timberlake and tennis star Serena Williams, are backing Tiger Woods and Rory McIlroy’s new company, which plans to launch a tech-infused golf league in 2024. Click here to read the story

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Behind Netflix and Disney+’s Dash for Streaming Ad Cash

Just over three years ago, Netflix unequivocally shot down the idea that it would ever roll out an ad-supported streaming service. Click here to read the story at variety.com. Discussion Questions: What is an “ad-supported” streaming service? What is advertising? What is revenue? Why is revenue important to streaming companies? How will

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