Competitive Edge
Category: Lesson 3.4 – Industry Trends

Amazon Invests in Trading-Card Platform Dibbs as Collectibles Boom

Amazon.com Inc. is investing in sports-card marketplace Dibbs, entering a booming collectibles industry as interest rises in alternative assets. Click here to read the story at bloomberg.com. Discussion Questions: What are collectibles? What do collectibles have to do with the business of sports and entertainment? Why do you think trading cards have

Read More »

Adidas Gets Its Retro Kicks With Vintage SportsCenter Sneakers

Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history. Click here to read the story at musebycli.o. Discussion Questions: What are industry trends? Why do you think brands

Read More »

How NASCAR is in the race to develop a brand identity for the metaverse

NASCAR and esports entertainment holding company Subnation have teamed up to bring the popular motorsports brand into the metaverse with persistent digital experiences that help fans engage more deeply. Click here to watch the story at digiday.com. Discussion Questions: What is digital marketing? Why is an effective digital marketing strategy important

Read More »

VIDEO: 76ers bet on crypto with jersey patch, NFT collection

Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is

Read More »

Facebook enters the fantasy gaming market

Facebook is getting into fantasy sports and other types of fantasy games. The company this morning announced the launch of Facebook Fantasy Games in the U.S. and Canada on the Facebook app for iOS and Android. Some games are described as “simpler” versions of the traditional fantasy sports games already

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC