Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Click here to read the story at fastcompany.com. Discussion Questions:
Netflix has partnered with fashion brand Lacoste for a new collection inspired by some of the streamer’s most popular shows, according to a press release. The collection launches April 12. Click here to read the story at marketing dive.com. Discussion Questions:
During the call, an analyst pointed out the difficulties of either selling or destroying the gear, and asked Chief Executive Bjorn Gulden what Adidas’ options were for getting rid of it all. Click here to read the story at marketwatch.com. Discussion Questions:
Special NBA All-Star Crocs have been released ahead of the 2023 exhibition which takes place on 19th February. There are two versions of the famous clog – let’s take a look at them. Click here to read the story at hitc.com. Discussion Questions:
Summer is nearly over, which means it’s time to transition into Spooky Season. Baseball appears to be doing so a bit before October, as MLB fans have noticed people sitting stock-still behind home plate holding some creepy smiles for the duration of the game. Click here to read the story
In an interview with Forbes, the artists formerly known as Kanye West revealed that he plans to sell his highly-anticipated YZY SHDZ sunglasses for $20 at his Ye Supply store. Click here to read the story at yahoo.com. Discussion Questions: What is pricing? Why is price an important function of marketing? Why do
Professional ice hockey is back in East Rutherford. The Metropolitan Riveters announced Wednesday a three-year agreement to make the ice rink at the American Dream mall the team’s new home ice, beginning with this upcoming season of the Premier Hockey Federation. Click here to read the story at news.yahoo.com. Discussion
It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in
Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company
Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history. Click here to read the story at musebycli.o. Discussion Questions: What are industry trends? Why do you think brands
Twitter feed is not available at the moment.