In an interview with Forbes, the artists formerly known as Kanye West revealed that he plans to sell his highly-anticipated YZY SHDZ sunglasses for $20 at his Ye Supply store. Click here to read the story at yahoo.com. Discussion Questions: What is pricing? Why is price an important function of marketing? Why do
Professional ice hockey is back in East Rutherford. The Metropolitan Riveters announced Wednesday a three-year agreement to make the ice rink at the American Dream mall the team’s new home ice, beginning with this upcoming season of the Premier Hockey Federation. Click here to read the story at news.yahoo.com. Discussion
It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in
Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company
Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history. Click here to read the story at musebycli.o. Discussion Questions: What are industry trends? Why do you think brands
Let’s unpack Disney’s huge announcement this week about the new Disney Genie system that’s coming to Disneyland and Walt Disney World. Like a modern mobile game, Disney Genie is a free offering that comes with abundant upsells. The free part is a day-planning service, a recommendation engine that will suggest
Gotta love some of the creativity behind some of these NIL deals, but this is the best one yet!
Bijan Robinson’s gourmet dijon mustard, Bijan Mustardson, is now available to order. Here’s the website.
http://bijanmustardson.com
