Summer is nearly over, which means it’s time to transition into Spooky Season. Baseball appears to be doing so a bit before October, as MLB fans have noticed people sitting stock-still behind home plate holding some creepy smiles for the duration of the game. Click here to read the story
In an interview with Forbes, the artists formerly known as Kanye West revealed that he plans to sell his highly-anticipated YZY SHDZ sunglasses for $20 at his Ye Supply store. Click here to read the story at yahoo.com. Discussion Questions: What is pricing? Why is price an important function of marketing? Why do
Professional ice hockey is back in East Rutherford. The Metropolitan Riveters announced Wednesday a three-year agreement to make the ice rink at the American Dream mall the team’s new home ice, beginning with this upcoming season of the Premier Hockey Federation. Click here to read the story at news.yahoo.com. Discussion
It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in
Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company
Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history. Click here to read the story at musebycli.o. Discussion Questions: What are industry trends? Why do you think brands
Let’s unpack Disney’s huge announcement this week about the new Disney Genie system that’s coming to Disneyland and Walt Disney World. Like a modern mobile game, Disney Genie is a free offering that comes with abundant upsells. The free part is a day-planning service, a recommendation engine that will suggest
This group deserves a standing ovation from us for an INCREDIBLE performance in this year's competition. Oh so close to winning it all this year. Credit to Mr. Gueth for coaching this impressive group of young men and women to a runner up finish! 👏
Congratulations to the @MVCTC_SM Seniors for finishing 2nd place in the National @sportsbized Fantasy Football Marketing Competition. Great job developing the Dayton Jokers into a national power!!!!! #MVCTC
