Thanks to a little show called Drive to Survive, as well as fresh ownership by way of Liberty Media, Formula 1 has never been more popular. Click here to read the story at vox.com. Discussion Questions:
Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports
When the International Olympic Committee signed off on five new sports for the 2028 Summer Games at a meeting in Mumbai on Monday, much of the attention in the U.S. revolved around the inclusion of flag football, or lacrosse, or the return of baseball and softball. Click here to read
Everybody loves a themed party, especially while watching the Milwaukee Bucks. The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season. Click here to read the story at jsonline.com. Discussion Questions:
There’s no shortage of scenic stays in Rome. Ancient landmarks dot the cityscape and beyond them rolling Italian vineyards as far as the eye can see. Click here to read the story at rydercup.com. Discussion Questions:
For dedicated gamers across Asia, late-night sessions often mean chugging cans of Red Bull or snacking on fast food to stay awake. Click here to read the story at cnn.com. Discussion Questions:
Jane Lynch, having been summoned for jury duty this week, is happy she hasn’t been called into court today. Instead, when she pops up over Zoom on Wednesday afternoon, she’s bundled up in a grey zip-up sweatshirt in her Montecito home — cozy, unbothered and ready to talk about her
After working for Walt Disney Co. for decades, Woody, Buzz Lightyear and their “Toy Story” friends have been given new jobs by the large entertainment conglomerate. Click here to read the story at variety.com. Discussion Questions:
Two years ago, Topgolf chief marketing officer Geoff Cottrill was at a golf tournament in Jacksonville, Florida, when he and a friend were walking the course and spotted two kids laughing hysterically as they rolled down a hill. Click here to read the story at fastcompany.com. Discussion Questions:
While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign.