Competitive Edge
Category: Lesson 4.3 – Target Markets

Nissan Uses College Football Fan Tweets As Creative Inspiration

Back for its 11th season of “Heisman House” college football spots, Nissan found a new source of inspiration for creative: fan-generated tweets. The automaker is launching a campaign with 10 spots, up from the usual six, says Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. Click here to

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How Brands are Using Twitch for Sports Marketing

As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and

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NHL Enlists Young Fans To Join ‘Power Players’

For a third year, the National Hockey League is soliciting applications from fans ages 13-17 for a youth advisory board. The NHL Power Players help advise the NHL on hockey-related topics important to their generation. Click here to read the story at mediapost.com. Discussion Questions: What is market segmentation? Based

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