Competitive Edge
Category: Lesson 4.4 – Market Segmentation

Inside the NFL’s youth-focused social strategy

The National Football League wants to be the most youth-focused, community-driven league in the world. To reach that goal, it’s counting on its social media marketing strategy. Click here to read the story at digiday.com. Discussion Questions: What is market segmentation? What are demographics? What is a target market? Based

Read More »

NBA takes a page from TikTok for app refresh

The NBA’s new app is proof that TikTok continues to exert its influence on the world of entertainment programming. The sports-focused offering is clearly designed to appeal to the younger generation, offering vertical video and user-specific, “social-style” content that could help drive Gen Z interest and keep consumers engaged on

Read More »

MLB Has Awarded Teams International Marketing Rights, Similar to NFL

Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the plan. Click here to read the story at sports.yahoo.com. Discussion Questions: Why are international markets important to Major League Baseball? How might targeting

Read More »

Pickleball Is Booming. Not Everyone Is Happy About That

According to its evangelists, pickleball is America’s fastest growing sport (it depends on how you measure). Click here to read the story at gq.com. Discussion Questions: What is pickleball? Have you ever heard of the sport? Have you ever played the sport? What are demographics? How would you describe the

Read More »

Under Armour to Launch First Female-specific Running Shoe

Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company

Read More »

NFL awards international marketing rights to 18 teams in eight countries

The NFL continues to grow globally. The league announced Wednesday that 18 teams have been awarded marketing rights across eight different countries. This initiative, known as the International Home Marketing Areas program, grants clubs access to international territories for marketing, fan engagement and commercialization as they build their global brands and drive

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC