Competitive Edge
Category: Lesson 4.4 – Market Segmentation

Under Armour to Launch First Female-specific Running Shoe

Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company

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NFL awards international marketing rights to 18 teams in eight countries

The NFL continues to grow globally. The league announced Wednesday that 18 teams have been awarded marketing rights across eight different countries. This initiative, known as the International Home Marketing Areas program, grants clubs access to international territories for marketing, fan engagement and commercialization as they build their global brands and drive

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Even if games go on, MLB lockout could alienate Gen Z

Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning. Click here to read the story at ap.com. Discussion Questions: What is a profit? How do MLB teams generate a profit? What is typically the biggest expense to a

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Why Do So Many Young Americans Hate Sports?

According to the headline of an op-ed she wrote for her school paper last year, Penn State senior Grace Miller really, really, really hates sports. She hates the pervasive win-at-all-costs approach that strips away the fun. She hates the “toxic culture” sports can propagate.  Click here to read the story at insidehook.com.

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Ridley Scott Pins ‘The Last Duel’ Bombing on Apathetic Millennials

Ridley Scott knows who to blame for his epic The Last Duel bombing this fall — and it’s not Disney, which he contends did a great job promoting the historical drama. Click here to read the story at hollywoodreporter.com. Discussion Questions: Who are “millennials” as referenced in the headline of this news story? Why do

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NFL Franchises Submit International Marketing Plans

Last month, NFL teams were able to submit proposals for co-marketing pacts with clubs in international markets independent of the league for the very first time. Click here to read the story at barrettsportsmedia.com. Discussion Questions: What is a global product? Do you think the NFL is a global product?

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