Competitive Edge
Category: Lesson 4.4 – Market Segmentation

Caitlin Clark-onomics and the new era of profitability in college sports

* Teacher Note: Consider sharing the “Clarkonomics” infographic in class to help steer any class discussion around this news story. You can download the infographic from the “Bonus Content” section of the website, accessible from your “My Account” page. Cailtin “Clarkonomics” Caitlin Clark made history Thursday as women’s college basketball’s

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Skechers signs Harry Kane, plans soccer debut

Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions:

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Chipotle’s sports marketing strategy

The U.S. Women’s National Soccer Team fell short of its goal to become the first country in the history of the World Cup to win three times in a row. Click here to read the story at thestreet.com. Discussion Questions:

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