Competitive Edge
Category: Lesson 4.4 – Market Segmentation

Nissan Uses College Football Fan Tweets As Creative Inspiration

Back for its 11th season of “Heisman House” college football spots, Nissan found a new source of inspiration for creative: fan-generated tweets. The automaker is launching a campaign with 10 spots, up from the usual six, says Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. Click here to

Read More »

How Brands are Using Twitch for Sports Marketing

As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and

Read More »

NHL Enlists Young Fans To Join ‘Power Players’

For a third year, the National Hockey League is soliciting applications from fans ages 13-17 for a youth advisory board. The NHL Power Players help advise the NHL on hockey-related topics important to their generation. Click here to read the story at mediapost.com. Discussion Questions: What is market segmentation? Based

Read More »

The Dual Identities of Disney’s ‘Cruella’ Marketing

Who, exactly, is Disney’s Cruella made for? Marketing. It is the oft-overlooked yet integral engine of Hollywood success. It is the pre-cursor to hype, the stoker of expectations. Click here to read the story at observer.com. Discussion Questions: The article begins by stating “Marketing. It is the oft-overlooked yet integral

Read More »

The Recording Academy Partners With Top Brands For 63rd GRAMMY Awards

Today, the Recording Academy proudly announced its official marketing partners for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Bulova, Facebook, IBM, JBL, Mastercard, Pandora, PEOPLE, and SiriusXM are all supporters of this year’s GRAMMY Awards, as well as events taking place throughout GRAMMY Week.  “We are fortunate to be putting on the 63rd

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC