For dedicated gamers across Asia, late-night sessions often mean chugging cans of Red Bull or snacking on fast food to stay awake. Click here to read the story at cnn.com. Discussion Questions:
When most people think of sports drinks, they think of Gatorade, Powerade, or other colorful beverages that commonly appear in the hands of athletes in ad campaigns. The milk industry wants to change that. Click here to read the story at marketingbrew.com. Discussion Questions:
Gatorade is already a major player working to quench thirst for athletes and exercisers. Now, the well-known brand is aiming to keep you hydrated all day long. Click here to read the story at usatoday.com. Discussion Questions:
Two years ago, Topgolf chief marketing officer Geoff Cottrill was at a golf tournament in Jacksonville, Florida, when he and a friend were walking the course and spotted two kids laughing hysterically as they rolled down a hill. Click here to read the story at fastcompany.com. Discussion Questions:
Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions:
Western New York is a hotbed for lacrosse, and the Buffalo Bandits can take credit for having a hand in that. Click here to read the story at buffalonews.com. Discussion Questions:
The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep. Click here to read the story at theverge.com. Discussion Questions:
The Yankees, perhaps the most famous baseball team on the planet, have a cool 1 million followers on TikTok. Click here to read the story at marketingbrew.com. Discussion Questions:
Coca-Cola’s Powerade named NBA superstar Ja Morant as the face of its largest campaign to date. The work represents part of the brand’s plan to supersede its competitors in the sports drink category. Click here to read the story at thedrum.com. Discussion Questions:
Over the last few years, video games have penetrated pop culture in a big way. Everyone seems to want a piece: the most popular franchises, like Halo, The Last of Us, and League of Legends, all have hit TV shows, while Netflix is trying to make gaming a pillar of its future. Click here