Competitive Edge
Category: Lesson 4.6 – Market Research

The Washington Commanders’ work is just beginning

The Washington Football Team will now be known as the Washington Commanders. Now comes the hard part. For the team that for decades went by a racist moniker, the official announcement of a new name marks the end of a search that began in earnest 18 months ago.   Click here

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Why Do So Many Young Americans Hate Sports?

According to the headline of an op-ed she wrote for her school paper last year, Penn State senior Grace Miller really, really, really hates sports. She hates the pervasive win-at-all-costs approach that strips away the fun. She hates the “toxic culture” sports can propagate.  Click here to read the story at insidehook.com.

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NHL Enlists Young Fans To Join ‘Power Players’

For a third year, the National Hockey League is soliciting applications from fans ages 13-17 for a youth advisory board. The NHL Power Players help advise the NHL on hockey-related topics important to their generation. Click here to read the story at mediapost.com. Discussion Questions: What is market segmentation? Based

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NHL’s New Helmet Ads Have Support of Younger, More Affluent Fans

When the NBA introduced sponsored jersey patches in 2017, uniform advertising became a “when, not if” proposition for the rest of North America’s most prominent leagues. And with the COVID-19 pandemic wreaking financial havoc on the sports industry, that “when” is now for two of the country’s major team sports.

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Teens Tune Out of Pro Sports

On top of COVID-19, the national reckoning over racial and social justice, and a rapidly evolving media landscape, pro sports leagues are wrestling with yet another existential crisis: teens and young adults giving up on the game. According to ESPN data cited in a recent Washington Post article, while 96% of teens

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