Competitive Edge
Category: Lesson 4.6 – Market Research

Most Marketable Athletes of 2023

his year marks the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes that qualitative research has been integrated with quantitative metrics to determine the final ranking.    SportsPro and NorthStar’s methodology comprised three main assessment stages. First, the entire sports ecosystem was mapped out and narrowed

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NBA Markets 2023 Finals Like a Movie, With Cameos Galore

While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign.

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The Washington Commanders’ work is just beginning

The Washington Football Team will now be known as the Washington Commanders. Now comes the hard part. For the team that for decades went by a racist moniker, the official announcement of a new name marks the end of a search that began in earnest 18 months ago.   Click here

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