Competitive Edge
Category: Lesson 4.6 – Market Research

NHL Enlists Young Fans To Join ‘Power Players’

For a third year, the National Hockey League is soliciting applications from fans ages 13-17 for a youth advisory board. The NHL Power Players help advise the NHL on hockey-related topics important to their generation. Click here to read the story at mediapost.com. Discussion Questions: What is market segmentation? Based

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NHL’s New Helmet Ads Have Support of Younger, More Affluent Fans

When the NBA introduced sponsored jersey patches in 2017, uniform advertising became a “when, not if” proposition for the rest of North America’s most prominent leagues. And with the COVID-19 pandemic wreaking financial havoc on the sports industry, that “when” is now for two of the country’s major team sports.

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Teens Tune Out of Pro Sports

On top of COVID-19, the national reckoning over racial and social justice, and a rapidly evolving media landscape, pro sports leagues are wrestling with yet another existential crisis: teens and young adults giving up on the game. According to ESPN data cited in a recent Washington Post article, while 96% of teens

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