Competitive Edge
Category: Lesson 4.7 – Advertising

Why Rap Billboards Are Everywhere

If you happened to be driving through a busy intersection in a major American city this September, you might have seen a cryptic message from Drake. Leading up to the release of Certified Lover Boy, dozens of billboards began popping up around the country, dropping hints about who would be featured on the album.

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Product Placement, Now Starring in the Streaming Era

Hiram Lodge, the manipulative crime lord who targets the fictional town of Riverdale, sits back in his office chair. After plotting his latest scheme with a cohort over submarine sandwiches, he takes a bite of a Doritos chip, holding the bag in clear view of the camera while looking away

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Does ‘Impossible is Nothing’ still work for Adidas in 2021?

Adidas has lately been strafing us all with a fresh barrage of celebrity-focused biographical videos/ads featuring its long-running “Impossible is Nothing” tagline, along with an #ImpossibleIsNothing Instagram campaign. Click here to read the story at adage.com. Discussion Questions: What is branding? What is a tagline? Why might taglines be used

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