Competitive Edge
Category: Lesson 4.7 – Advertising

NFL increasing inventory for ad sales during playoff games

 The NFL is making additional advertising time available to its broadcast partners for the playoffs. The increased ad sales are good news during a challenging season for the league and broadcasters. Ratings were down 7% during the regular season as the league dealt with challenges related to the coronavirus pandemic

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Super Bowl Advertisers Gravitate to Humor in a Hard Time

Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year. The laundry list of issues has forced many brands to think hard about what tone to strike

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Sony Outspent Microsoft By Double For PS5 Launch TV Ads

Sony went all out on its marketing for PlayStation 5’s launch in November, spending more than twice as much on TV ads as Microsoft did for Xbox Series X|S during the same timeframe. Throughout the year, the Japan-based hardware manufacturer counted among the biggest spenders as far as TV advertisements were

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FOX Loses Millions with No Ohio State-Michigan Game

Ohio State fans and Michigan fans across the country will not be able to watch the most celebrated rivalry in all of sports this weekend after The Game was cancelled on Tuesday afternoon. And while the spread was believed to be the largest in series history (30 points) and the

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Men’s Tennis Tour Launches Major Global Marketing Campaign

World No. 1 Novak Djokovic is one of the ATP players starring in its new marketing campaign. “This is tennis.” That’s the new slogan of the men’s ATP tennis tour, which launched Wednesday. Click here to read the story at forbes.com. Discussion Questions: What is the difference between the marketing

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