With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:
In 2021, Paramount was testing a new movie called “Something’s Wrong With Rose” — a supernatural horror film about a therapist named Rose who loses touch with reality after witnessing a patient’s bizarre suicide. Click here to read the story at variety.com. Discussion Questions:
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions:
Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie.
More often than not, my food—be it nachos, tacos, quesadillas, whatever—is just a vessel for hot sauce. I’ll douse just about anything in an entire bottle of the stuff. A sentiment that, apparently, I share with NBA super stud Joel Embiid. The 76ers star center is teaming up with Mountain Dew for the brand’s
Lay’s has teamed with Grammy-nominated artist Anitta for a Latino TV spot, “Beat of Joy,” that features a remix of the Brazilian star’s hit song “Envolver,” per a press release. The effort is an extension of the Frito-Lay brand’s “Stay Golden” platform. Click here to read the story at marketingdive.com. Discussion
The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from
The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Click here to read the story at prnewswire.com Discussion Questions:
Bell and Snap Inc. today announced they have joined forces to bring together the best of 5G technology and AR to create a unique immersive experience for Toronto Raptors fans. Click here to read the story finance.yahoo.com. Discussion Questions:
YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the
🍔x 54 is a lot of burgers lol. Thanks for the heads up @PatrickTJoyce. Culver's on me the next time I am back in Madison!
Congrats on the W + 54 points, @giannis_an34! Come see us for your 54 cheeseburgers! To celebrate, we'd also like to make a donation of 54,000 diapers to @MKEdiaper. We appreciate all that you and @mariahdanae15 do for the city of Milwaukee!
