Competitive Edge
Category: Lesson 6.4 – Licensing Process

Secret Documents Reveal Learfield IMG’s Take From College Deals

The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for the past 15 years. The move made the Huskers one of the few Power Five program to eschew a third-party MMR partnership, which has become, thanks largely to Learfield

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‘The Mandalorian’ Reaps Bounty From Marketing Partners Prime For Home

With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e., Warner Bros’ Wonder Woman 1984 Doritos

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