Competitive Edge
Category: Lesson 6.4 – Licensing Process

EA loses $20 billion video game franchise over licensing spat

FIFA, one of the most popular video game franchises, will be renamed EA Sports FC after the game’s publisher, Electronic Arts Inc., failed to reach a new licensing agreement with the world soccer governing body of the same name. Click here to read the story at fortune.com. Discussion Questions: What is licensing?

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StatusPro unveils NFL Pro Era as licensed VR game

StatusPro announced that its NFL Pro Era will debut this fall on virtual reality headsets as the first officially licensed NFL VR title. Miami-based StatusPro is a sports technology and gaming company that uses real-time player data to create authentic extended reality experiences. Click here to read the story at venturebeat.com.

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The sounds of Super Bowl ads, analyzed

From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads. So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important

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