Competitive Edge
Category: Lesson 6.4 – Licensing Process

Warner Bros. Announces New ‘Wonka’ Merch

Warner Bros. Discovery Global Consumer Products is unveiling a new collection of merchandise to celebrate the release of Warner Bros. Pictures’ big-screen holiday film, “Wonka,” arriving in theaters and in IMAX internationally Dec. 6  and in North America Dec. 15. Click here to read the story at licenseglobal.com. Discussion Questions:

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How the Milwaukee Bucks built a thriving global brand

Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. Click here to read the story at fastcompany.com.

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