Competitive Edge
Category: Lesson 6.5 – Merchandising

The business of Dolly Parton

Country music legend Dolly Parton dropped her first rock album today, featuring nine original songs, 21 covers, and collabs with Paul McCartney, Lizzo, Joan Jett, and others. Click here to read the story at thehustle.co. Discussion Questions:

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How the Milwaukee Bucks built a thriving global brand

Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. Click here to read the story at fastcompany.com.

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