Since the Walton-Penner group took ownership of the Broncos last August, one question has hung over the franchise: Will a new stadium be built? And where? Click here to read the story at denver7.com. Discussion Questions:
Western New York is a hotbed for lacrosse, and the Buffalo Bandits can take credit for having a hand in that. Click here to read the story at buffalonews.com. Discussion Questions:
Hipgnosis Songs Capital has closed its deal to buy 100% of Justin Bieber‘s publishing, as well as his artist royalties from his master recordings and neighboring rights, Hipgnosis has confirmed. Click here to read the story at billboard.com. Discussion Questions:
The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. Click here to read the story at CNBC.com. Discussion Questions: What is sponsorship inventory? How might the Super Bowl halftime show represent an example of sponsorship inventory? What is a
The Los Angeles Rams won their second Super Bowl in franchise history, beating the Cincinnati Bengals on Sunday. But NFL sponsors Nike, Pepsi and Bose also came out on top, according to an early version of in-game media valuations seen by CNBC. Click here to read the story at cnbc.com.
The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official e-commerce partner, video-on-demand partner, and affiliate marketing partner. The original deal was reported to be worth US$20 million a year, one of the biggest patch deals in the NBA.
Last week, Bleacher Report released the first episode of its latest series, “Sneak This,” a 15-minute, five-part sketch comedy show hinged on sneaker culture — not exactly the usual content for a sports media company. Click here to read the story at digiday.com. Discussion Questions: What is advertising? What types
Like so many, I’m thrilled that the student-athletes have the opportunity to make money while in school. This should have happened a long time ago. Yet, like so many others, I have concerns about how the players are going to do it. Will they have the time and dedication to