Competitive Edge
Category: Lesson 7.6 – Promotion and Sales

Fashion show: NBA site teases each game’s unis

As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered

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Little Caesars, Pepsi to Give 1 NHL Fan the ‘Ultimate Hockey Hangout’

The Stanley Cup Playoffs are underway, and Little Caesars and Pepsi are teaming up to give one lucky fan the perfect place to watch the action, designed by National Hockey League legend and Stanley Cup champion Mike Modano. Click here to read the story at adweek.com. Discussion Questions: What is promotion? What are the different forms of promotion? What

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Twins announce 2021 promotions, new bag policy

Wednesday, the Minnesota Twins announced special events and promotions for the rest of the 2021 season. With single-game tickets for the team’s remaining games set to go on sale at noon on Thursday and capacity set to ramp up in the coming weeks, the club also announced it is updating

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DAZN’s Canelo NFTs Aim to Blend Gaming and Collectibles

Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders. The collection combines two major sports business trends—digital collectibles and gamification. Prior to the bout, DAZN will be auctioning one “gold edition” NFT for each round of the fight. The owner of

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Wendy’s Big March Madness Play

Wendy’s 2020 breakfast rollout was muted by the start of the pandemic yet still spelled success for the chain, which grew U.S. sales last year and swiped the No. 2 fast-food burger spot away from Burger King. Click here to read the story at adage.com. Discussion Questions: Based on information

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