Competitive Edge
Category: Lesson 7.6 – Promotion and Sales

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.  Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the

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NBA Unveils Revamped Finals Logo with Nod to Past Design

The NBA’s 75th anniversary season has come with numerous celebrations of the league’s rich history. The latest way in which the NBA has chosen to harken back to its past is with a revamped Finals logo.  Click here to read the story at si.com. Discussion Questions: What is promotion? Why

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Let’s get weird: MiLB promos to look forward to in ’22

What are Minor League Baseball promotions? Within the confines of this article, they have nothing to do with a player’s advancement from one level of play to the next. Rather, they are the smorgasbord of theme nights, giveaways and celebrity guests that provide fans with a little extra enticement to

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Fashion show: NBA site teases each game’s unis

As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered

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