This baseball team chose an exploding whale as its new identity
For four games only, the Eugene Emeralds will re-brand and become the Eugene Exploding Whales. Click here to read the story at cnn.com. Discussion Questions:
03/26/2023
Category: Lesson 7.6 – Promotion and Sales
College Mascots Hit the Road for Nissan in Race to March Madness
Nissan sure gets high mileage from college sports mascots in its advertising. This capering costumed crew rock the nameplate’s Heisman House campaign every fall. Click here to read the story at musebycl.io. Discussion Questions:
03/12/2023
Pizza Hut brings back limited-edition mini basketballs for the first time since the 1990s
Today, Pizza Hut announces the return of a beloved, limited-edition offering from the 1990s: Mini Basketballs. Click here to read the story at nrn.com. Discussion Questions:
03/12/2023
As March Madness begins, restaurants make a mad dash to snag fans
Super Bowl is a big day for restaurants serving wings, pizza and nachos—but it’s only one day. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
03/05/2023
Crocs release limited edition NBA All-Star version of their iconic footwear
Special NBA All-Star Crocs have been released ahead of the 2023 exhibition which takes place on 19th February. There are two versions of the famous clog – let’s take a look at them. Click here to read the story at hitc.com. Discussion Questions:
02/05/2023
Mountain Dew Just Created Its Own Hot Sauce with NBA Star Joel Embiid
More often than not, my food—be it nachos, tacos, quesadillas, whatever—is just a vessel for hot sauce. I’ll douse just about anything in an entire bottle of the stuff. A sentiment that, apparently, I share with NBA super stud Joel Embiid. The 76ers star center is teaming up with Mountain Dew for the brand’s
01/22/2023
Pepsi Zero Sugar NHL Goalie Challenge launches today
The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from
01/22/2023
“ESPN College GameDay Cereal Collection” boxes to be available this weekend in Columbus
There’s a long history (going back to 1934 specifically for Wheaties) of athletes being recognized on cereal boxes, and we’ve seen that in multiple countries. It’s more unusual to see that for media figures, though. But that’s what ESPN is doing with a particular new promotion for College GameDay this week. Click here to read the story at awfulannouncing.com. Discussion
11/27/2022
Pepsi Launches Limited-Time Nutmeg Cola
After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches. Click here to read the story at hypebeast.com. Discussion Questions: What is a mega event? Is the FIFA World
11/27/2022
Best World Cup Marketing Campaigns
In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example
11/19/2022
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🍔x 54 is a lot of burgers lol. Thanks for the heads up @PatrickTJoyce. Culver's on me the next time I am back in Madison!
Congrats on the W + 54 points, @giannis_an34! Come see us for your 54 cheeseburgers! To celebrate, we'd also like to make a donation of 54,000 diapers to @MKEdiaper. We appreciate all that you and @mariahdanae15 do for the city of Milwaukee!