Competitive Edge
Category: Lesson 7.6 – Promotion and Sales

“ESPN College GameDay Cereal Collection” boxes to be available this weekend in Columbus

There’s a long history (going back to 1934 specifically for Wheaties) of athletes being recognized on cereal boxes, and we’ve seen that in multiple countries. It’s more unusual to see that for media figures, though. But that’s what ESPN is doing with a particular new promotion for College GameDay this week. Click here to read the story at awfulannouncing.com. Discussion

Read More »

Pepsi Launches Limited-Time Nutmeg Cola

After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches.  Click here to read the story at hypebeast.com. Discussion Questions: What is a mega event? Is the FIFA World

Read More »

Best World Cup Marketing Campaigns

In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example

Read More »

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.  Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the

Read More »

NBA Unveils Revamped Finals Logo with Nod to Past Design

The NBA’s 75th anniversary season has come with numerous celebrations of the league’s rich history. The latest way in which the NBA has chosen to harken back to its past is with a revamped Finals logo.  Click here to read the story at si.com. Discussion Questions: What is promotion? Why

Read More »

Let’s get weird: MiLB promos to look forward to in ’22

What are Minor League Baseball promotions? Within the confines of this article, they have nothing to do with a player’s advancement from one level of play to the next. Rather, they are the smorgasbord of theme nights, giveaways and celebrity guests that provide fans with a little extra enticement to

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC