There’s a new class of Live Más Scholars! Today, the Taco Bell Foundation announced more than $8 million in scholarships to break down barriers to education for 772 passionate students looking to ignite change in their communities and across the country. Click here to read the story at nrn.com. Discussion
After making its debut in Kia’s 2022 Super Bowl advertisement, Robo Dog is on the move, all in the name of charity. Kia America announced this week its first NFT series, which is based on the robot puppy. Click here to read the story at newsweek.com. Discussion Questions: What is digital marketing?
Hellmann’s is the latest among a growing group of newcomers to the Super Bowl that not only have seen higher sales growth during the pandemic, but also want to showcase a commitment to social responsibility. Parent company Unilever, one of the world’s biggest advertisers with brands including Dove soap and
The Professional Bull Riders group is taking its rodeo where none have gone before: an aircraft carrier. PBR Air Force Reserve Cowboys for a Cause will take place aboard the USS Lexington in Corpus Christi, Tex., and air on CBS on Dec. 5. The event launches the PBR Cowboys for a Cause: Every
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands
Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations. The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching
Subway restaurants, the Official Sandwich Sponsor of the National Football League ,?is bringing players and fans together through a friendly competition to get them dancing on-the-field and on social to raise money for a worthy cause. With choreography led by NFL legend and notorious high-stepper, Deion “Primetime” Sanders, Subway dubbed
Gotta love some of the creativity behind some of these NIL deals, but this is the best one yet!
Bijan Robinson’s gourmet dijon mustard, Bijan Mustardson, is now available to order. Here’s the website.
http://bijanmustardson.com
