Competitive Edge
Category: Lesson 8.2 – Cause Marketing
Competitive Edge

Cause, Social Responsibility And Brand Play…

I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands

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Hyundai Partners With WWE, United Nations

Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations.  The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching

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Subway, Deion Sanders Challenge NFL Players to Support NFL PLAY 60

Subway restaurants, the Official Sandwich Sponsor of the National Football League ,?is bringing players and fans together through a friendly competition to get them dancing on-the-field and on social to raise money for a worthy cause. With choreography led by NFL legend and notorious high-stepper, Deion “Primetime” Sanders, Subway dubbed

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