When most people think of sports drinks, they think of Gatorade, Powerade, or other colorful beverages that commonly appear in the hands of athletes in ad campaigns. The milk industry wants to change that. Click here to read the story at marketingbrew.com. Discussion Questions:
Just in time for the upcoming NFL season, DraftKings is betting on a familiar face and a new tagline to promote its sportsbook. Click here to read the story at marketingbrew.com. Discussion Questions:
Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a new spot. Click here to read the story at marketingdive.com. Discussion Questions:
Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions:
The U.S. Women’s National Soccer Team fell short of its goal to become the first country in the history of the World Cup to win three times in a row. Click here to read the story at thestreet.com. Discussion Questions:
For the first time ever, Nike will serve as the Official Apparel and Footwear Partner of USA Gymnastics and the USA Gymnastics National Team, supporting athletes on their journeys to Paris 2024 and Los Angeles 2028 in addition to all the young athletes they inspire along the way. Click here
Chipotle wants you to score some free food when the U.S. women’s national soccer team scores during the 2023 World Cup. Click here to read the story at usatoday.com. Discussion Questions:
As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness with the debut of its new FIFA Women’s World Cup™
On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign
Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so. Click here to read the story at digiday.com. Discussion Questions: