Competitive Edge
Category: Lesson 8.3 – Sponsorship Decisions

NCAA Corporate Champions and Partners (Activity Suggestion)

The NCAA Corporate Champions and Partners Program, first introduced in 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships. Some of America’s top corporations comprise the program and emphasize the role of athletics and academics in our society by supporting NCAA youth programs,

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Inter Miami pen JPMorgan Chase stadium naming rights deal

This is JPMorgan Chase’s first stadium naming rights deal in professional soccer. The firm’s wider sports sponsorship portfolio includes Madison Square Garden, tennis’ US Open, the Formula One Miami Grand Prix, the Golden State Warriors’ Chase Center, and the Atlanta Hawks. Click here to read the story at sportspromedia.com. Discussion

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