Holding the 2030 World Cup in six countries could cause logistical headaches but a tournament on three continents will be viewed as a boon by sponsors and advertisers seeking to expand their brands globally, sports marketing experts have said. Click here to read the story at reuters.com. Discussion Questions:
Of all the LIV Golf players in the field at this year’s Masters, the performance of Brooks Koepka was by far the most outstanding of the first two rounds. Click here to read the story at golfmonthly.com. Discussion Questions:
Super Bowl is a big day for restaurants serving wings, pizza and nachos—but it’s only one day. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
Among the most perplexing questions in sports is why the NFL opted to use an ancient and often confusing numbering system to denote its marquee game LVII years ago. Click here to read the story at themessage.ca. Discussion Questions:
After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches. Click here to read the story at hypebeast.com. Discussion Questions: What is a mega event? Is the FIFA World
But this year, some brands are instead using their marketing clout to spotlight the injustices of a tournament held in Qatar, while the IPA reports that half of Brits would respect brands that speak out against the Qatar World Cup. Click here to read the story at thedrum.com. Discussion Questions: What
Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S, is teaming up with Mission® Foods, the leading tortilla brand in the U.S., for the second consecutive year for the return of “Taco Tip Off.” The promotional program celebrates the college basketball season and championship and offers a full
With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. Because there is
If an NFL draft prospect is drinking out of a soda can while being shown on the April 23-25 broadcast, it can’t be Coca-Cola. And if he’s eating candy, it can’t be a Reese’s Peanut Butter Cup. Those are only two of the rules on a long list of corporate do’s