Competitive Edge
Category: Lesson 8.4 – Pricing Sponsorships

AT&T NCAA Marketing Calls: Madness Loves Company

AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:

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With new NHL sponsorship, brands find their shirt

Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced.  Click here to read the story at the-message.ca. Discussion

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Indy 500 drivers find crypto craze fuels needed sponsorship

Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank.  Click here to read the story at apnews.com. Discussion Questions: What is sponsorship? What is a sponsorship

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