AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:
Nationwide Arena becomes newest venue to deploy checkout-free shopping, elevating the fan experience by eliminating the checkout line. Click here to read the story at nhl.com. Discussion Questions:
McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup, per details shared with Marketing Dive. Titled, “Wanna go to McDonald’s?,” the effort will launch across 75 markets at the same time. Click here to read the story at marketingdive.com. Discussion Questions: What is sponsorship?
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and
Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced. Click here to read the story at the-message.ca. Discussion
The Heinz Red Zone will remain at Acrisure Stadium. And one of the big ketchup bottles could be returning as well. Click here to read the story at post-gazette.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and leagues? What is sponsorship inventory? What are naming rights?
Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank. Click here to read the story at apnews.com. Discussion Questions: What is sponsorship? What is a sponsorship
The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. Click here to read the story at CNBC.com. Discussion Questions: What is sponsorship inventory? How might the Super Bowl halftime show represent an example of sponsorship inventory? What is a
The Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend will begin playing the Boston Celtics in the Eastern Conference semifinals. Off the court, the team is seeking $4 million annually for entitlement rights to its plaza inside Deer District, a 30-acre property that sits outside their arena.
Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment
🍔x 54 is a lot of burgers lol. Thanks for the heads up @PatrickTJoyce. Culver's on me the next time I am back in Madison!
Congrats on the W + 54 points, @giannis_an34! Come see us for your 54 cheeseburgers! To celebrate, we'd also like to make a donation of 54,000 diapers to @MKEdiaper. We appreciate all that you and @mariahdanae15 do for the city of Milwaukee!
