Competitive Edge
Category: Lesson 8.4 – Pricing Sponsorships

AT&T NCAA Marketing Calls: Madness Loves Company

AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:

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With new NHL sponsorship, brands find their shirt

Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced.  Click here to read the story at the-message.ca. Discussion

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Indy 500 drivers find crypto craze fuels needed sponsorship

Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank.  Click here to read the story at apnews.com. Discussion Questions: What is sponsorship? What is a sponsorship

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MLB uniforms will have advertising beginning in the 2023 season

Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment

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