Competitive Edge
Category: Lesson 8.4 – Pricing Sponsorships

Inter Miami pen JPMorgan Chase stadium naming rights deal

This is JPMorgan Chase’s first stadium naming rights deal in professional soccer. The firm’s wider sports sponsorship portfolio includes Madison Square Garden, tennis’ US Open, the Formula One Miami Grand Prix, the Golden State Warriors’ Chase Center, and the Atlanta Hawks. Click here to read the story at sportspromedia.com. Discussion

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AT&T NCAA Marketing Calls: Madness Loves Company

AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:

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With new NHL sponsorship, brands find their shirt

Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced.  Click here to read the story at the-message.ca. Discussion

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Indy 500 drivers find crypto craze fuels needed sponsorship

Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank.  Click here to read the story at apnews.com. Discussion Questions: What is sponsorship? What is a sponsorship

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