Competitive Edge
Category: Lesson 8.6 – Endorsement

Cowboys QB Dak Becomes Highest-Paid NFL Player with Jordan Brand

The offseason for Dallas Cowboys quarterback Dak Prescott just got richer.  On Wednesday night, the franchise quarterback left Adidas and signed a five-year deal with Jordan Brand, making him the highest-paid NFL player aligned with the company. Click here to read the story at si.com. Discussion Questions: What is endorsement?

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Cristiano Ronaldo Scores $75 Million in Sponsor Value on Social Media

Winning his first capocannoniere (literally, “head gunner”) as the leading goal scorer in Serie A this season, Juventus forward Cristiano Ronaldo became the first player to win scoring titles in top-flight soccer leagues in England, Spain and Italy. With one year left on his current contract, the global soccer icon’s long-term future with Juventus is still in question,

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