While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign.
PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign. Click here to read the story at digiday.com. Discussion Questions:
TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for decades. Click here to read the story at businessinsider.com. Discussion Questions:
Today, SNICKERS® Ice Cream, proudly part of Mars, announced an ice-cold partnership with the 2023 NFL Draft’s coveted prospect Bryce Young, offering NFL fans a cool way to “chill out” with a first to market “SNICKERS Bryce Cream Bar.” Click here to read the story at prnewswire.com. Discussion Questions:
That’s the fast version of the Julio Rodríguez story. It is apropos to the Mariners’ center fielder and the way baseball will be played this year. Julio is fast. Fast runner. Fast talker. Fast learner. Fast tracked. Click here to read the story at si.com. Discussion Questions:
As Angel Reese said in an Instagram caption: “Yesterday’s price is not today’s price.” Click here to read the story at nypost.com. Discussion Questions:
Of all the LIV Golf players in the field at this year’s Masters, the performance of Brooks Koepka was by far the most outstanding of the first two rounds. Click here to read the story at golfmonthly.com. Discussion Questions:
MLB may be experiencing a youth movement, but it is the league’s veterans who remain fans’ favorite players. Click here to read the story at morningconsult.com. Discussion Questions:
When Caitlin Clark and the Iowa Hawkeyes upset the top-ranked and previously undefeated South Carolina Gamecocks in the second semifinal of the 2023 NCAA women’s basketball tournament on Friday night a lot of people watched. Also, Iowa’s Elite 8 victory over Louisville out-rated any NBA regular season game broadcast on
With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:
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