Competitive Edge
Category: Lesson 8.6 – Endorsement

VIDEO: A Look Inside America’s Obsession with Sneakers

TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe.

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Cowboys QB Dak Becomes Highest-Paid NFL Player with Jordan Brand

The offseason for Dallas Cowboys quarterback Dak Prescott just got richer.  On Wednesday night, the franchise quarterback left Adidas and signed a five-year deal with Jordan Brand, making him the highest-paid NFL player aligned with the company. Click here to read the story at si.com. Discussion Questions: What is endorsement?

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Cristiano Ronaldo Scores $75 Million in Sponsor Value on Social Media

Winning his first capocannoniere (literally, “head gunner”) as the leading goal scorer in Serie A this season, Juventus forward Cristiano Ronaldo became the first player to win scoring titles in top-flight soccer leagues in England, Spain and Italy. With one year left on his current contract, the global soccer icon’s long-term future with Juventus is still in question,

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