Competitive Edge
Category: Sports Business Leadership

USFL unveils team cities, nicknames and logos for 2022 debut

The buzz for the United States Football League is continuing to build ahead of the league’s April 2022 debut. The new league’s city affiliations, team nicknames and logos for all eight franchises were unveiled on “The Herd” on FS1 on Monday. Click here to read the story at foxsports.com. Discussion

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VIDEO: 76ers bet on crypto with jersey patch, NFT collection

Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is

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