Marketing Currents - Business and Marketing Current Events
Category: Acquisition

Elon Musk is rebranding Twitter as X Corp

Twitter “no longer exists” and has merged with the newly created shell firm X Corp, according to an April 4 legal document filed by Twitter in a California court. CEO Elon Musk apparently confirmed the news by tweeting an X. Click here to read the story at Discussion Questions:

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Can Facebook monopolize the metaverse?

It wasn’t immediately clear what Mark Zuckerberg wanted to do with Oculus when Facebook bought the virtual reality headset maker back in 2014. Those plans are now coming into focus: Facebook is now called Meta, and it’s not just a social media company, it’s a metaverse company. And as the

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McCormick is building a hot sauce empire

You may know McCormick for the red capped bottles that line your spice rack. But according to Bloomberg, America’s favorite spice maker has been busy expanding its empire into a spicy new sector: hot sauce. Click here to read the story at Discussion Questions: From a business perspective, what is an acquisition?

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Can Supreme survive its acquisition by VF Corp? (MC)

Chatter among fashion followers went into overdrive yesterday when VF Corp.—owner of brands such as Vans, The North Face, Timberland, and Dickies—announced it would acquire streetwear pioneer Supreme for $2.1 billion. For Supreme, the move could hardly seem more opposed to its ethos. Click here to read the story at

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