Marketing Currents - Business and Marketing Current Events
Category: Brand Loyalty

Kohl’s brings holiday promotion to TikTok, metaverse

Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story.

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Why IHOP Is Calling A New Food Item ‘Its First NFT’

IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at tastingtable.com. Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at

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Hollister tackles cart abandonment with new payment solution

Hollister introduced Share2Pay, a payment solution that lets customers send their shopping carts to other people via SMS text, per the Wall Street Journal. Click here to read the story at insiderintelligence.com. Discussion Questions: What is consumer behavior? Why is it important for businesses and brands to understand consumer behavior? What

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Apple’s Car Is Beloved Before It Even Exists

If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists. Click here to read the story at Bloomberg.com. Discussion Questions: What is a

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7-Eleven to Drop Prizes Every Week this Summer for Brainfreeze Season

Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN. Click here to read the story at qsrmagazine.com. Discussion Questions: What is promotion? What is Brainfreeze Season? How might

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