Marketing Currents - Business and Marketing Current Events
Category: COVID-19

The Incredible Shrinking Car Dealership

Few people love car dealerships. They’re stressful and sprawling, and it’s hard to shake the feeling that someone is getting a raw deal. Click here to read the story at Discussion Questions: What is this news story about? Why is place an important component of the marketing mix? How might this

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Old Navy Made Clothing Sizes for Everyone. It Backfired.

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read

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World’s Most Admired Companies

Just as it dominates our economy, Big Tech now dominates Fortune’s annual ranking of corporate reputation. For the third year in a row, Apple, Amazon, and Microsoft rank first, second, and third, respectively, based on our poll of some 3,700 corporate executives, directors, and analysts. It’s Apple’s 15th straight year in the No. 1 spot, a

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TJ Maxx is raising prices on some upscale brands

TJ Maxx’s stores have been popular in the pandemic with shoppers looking to score bargains on designer brands — but it’s been raising prices on some of those upscale products. Click here to read the story at Discussion Questions: What is pricing? Why is pricing an important component of

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