Marketing Currents - Business and Marketing Current Events
Category: COVID-19

TJ Maxx is raising prices on some upscale brands

TJ Maxx’s stores have been popular in the pandemic with shoppers looking to score bargains on designer brands — but it’s been raising prices on some of those upscale products. Click here to read the story at Discussion Questions: What is pricing? Why is pricing an important component of

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How bad are supply chains? Costco is renting ships

Costco, home of the ultimate big box store, is not mincing words about what it’s like to run a consumer business in the middle of a pandemic. Click here to read the story at Discussion Questions: What is supply chain? Why is the supply chain important to a business?

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Taco Bell wants to reinvent the drive-thru

The drive-thru is getting a makeover. Last week, Taco Bell announced it is launching a new drive-thru restaurant in Brooklyn, Minnesota called “Taco Bell Defy.” A 3,000 square-foot, two-story model, it aims to reimagine the drive-thru for the mobile era as the restaurant industry adapts to the demands of on-demand

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Hyatt CEO says demand for travel is ‘alive and well’

After closing 35% of its global properties in April 2020, Hyatt Hotels CEO and President Mark Hoplamazian said he is happy to see operations at the hotel giant returning to normal.  As of March 31, 96% of the Chicago-based hospitality company’s more than 1,000 properties were back up and running, and occupancy rates –

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Pandemic helps make Crocs cool again

There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at Discussion

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