The drive-thru is getting a makeover. Last week, Taco Bell announced it is launching a new drive-thru restaurant in Brooklyn, Minnesota called “Taco Bell Defy.” A 3,000 square-foot, two-story model, it aims to reimagine the drive-thru for the mobile era as the restaurant industry adapts to the demands of on-demand
After closing 35% of its global properties in April 2020, Hyatt Hotels CEO and President Mark Hoplamazian said he is happy to see operations at the hotel giant returning to normal. As of March 31, 96% of the Chicago-based hospitality company’s more than 1,000 properties were back up and running, and occupancy rates –
There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at arkansasonline.com. Discussion
The name is synonymous with business success. This is the 67th edition of our ranking of America’s largest companies. Together, the 500 corporations on this year’s list generated $13.8 trillion in revenue, or some two-thirds of the U.S. economy. Explore the list to see who prospered, who stumbled, and why.
Breeze Airways, a new budget airline from the founder of JetBlue, will take off on May 27 with flights concentrated in the southeastern U.S. The airline, whose launch was delayed by the coronavirus pandemic that devastated travel, initially plans to offer flights to and from four airports: Tampa, Florida; Charleston, South Carolina;
Quarantine life, unemployment surges, and remote work stripped mobility out of the restaurant equation for many customers. Arguably, this COVID-19 reality flashed sharpest at brands that court habitual business—namely early dayparts, like breakfast and solo coffee trips. Click here to read the story at qsrmagazine.com. Discussion Questions: What is brand
KFC is bringing back its popular ‘It’s finger lickin’ good’ tagline for the first time since dropping it last year. The line was temporarily withdrawn as the brand decided it was “inappropriate” to encourage finger licking in the middle of a pandemic asit breached hygiene advice. Click here to read the
New York City Mayor Bill de Blasio announced a $30 million tourism marketing blitz to start in June, the city’s largest-ever campaign to recharge a moribund industry that at one time employed 400,000 workers and injected $70 billion into the local economy. Click here to read the story at bloomberg.com.
After more than a decade, Visit Myrtle Beach is rebranding the popular East Coast destination as “The Beach” and launching a corresponding marketing campaign, “You Belong At The Beach,” just in time for summer and as COVID-19 restrictions begin to loosen. Click here to read the story at travelpulse.com. Discussion Questions: What
Gearing up for a resurgence in travel, Seattle-based Expedia Group is refreshing its flagship Expedia brand with updated features across the company’s mobile app and more than 70 websites. As more people plan and book flights and hotel stays as COVID-19 vaccination rates increase, Expedia wants to be part of