Marketing Currents - Business and Marketing Current Events
Category: Ethics

Earth Day 2023: green or greenwashed?

With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading.  Click here to read the story at theverge.com. Discussion Questions:

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Hilton Is Building Astronaut Hotel Rooms in Space

Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality.  Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How

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CFPB Study Outlines Need for “Buy Now, Pay Later” Rules

The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice.  Click here to read the story at investopedia.com. Discussion Questions: What is BNPL?

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