Marketing Currents - Business and Marketing Current Events
Category: Partnership

These 4 Airlines Made More From Upsells Than Ticket Sales in 2020

In an industry record, four budget airlines generated more revenue from ancillaries than they did from ticket sales in 2020. More importantly, ancillary revenue grew across all of the largest airlines last year despite the crisis. Click here to read the story at skift.com. Discussion Questions: What are sales? Why

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Nerds Candy and Dungeons & Dragons Make the Perfect Pair

The Nerds Candy brand is teaming up with the (objectively) nerdy game Dungeons & Dragons. Together, they will launch a campaign of limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, which both feature a team of new, D&D-inspired Nerds characters. Click here to read the story at the

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Gap-branded sheets and pillows are coming soon to Walmart

Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart. Click here to read the story at fastcompany.com. Discussion Questions: What is distribution?

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