Marketing Currents - Business and Marketing Current Events
Category: Positioning

The soda market is flat, but not for Dr Pepper

New York (CNN) In the pantheon of sodas, Dr Pepper is the odd one out: It doesn’t have the popularity or sales of Coca-Cola or Pepsi, you can’t use it in a standard cocktail, and it doesn’t fall neatly into a category like cola or root beer.  Click here to read the story at

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The weird ways destinations tried to get you to visit in 2022

When they’re good, they’re iconic. When they’re bad — well, at least you can usually laugh. We’re talking destination campaigns — when travel hotspots make a bid for your hard-earned vacation cash by producing extravagant videos and entire websites to grab your attention. Click here to read the story at

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Microsoft Teams now has Solitaire and Minesweeper in a games for work push

Microsoft is adding a bunch of casual games to Microsoft Teams today, months after The Verge exclusively revealed the company’s plans. Click here to read the story at Discussion Questions: What is positioning? Why is positioning an important marketing concept? How would you describe Microsoft’s positioning strategy with its “Teams” product?

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Why IHOP Is Calling A New Food Item ‘Its First NFT’

IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at

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Pete Davidson Is Helming Taco Bell’s Breakfast Pop-Up Campaign

Taco Bell is launching a multi-city breakfast tour as part of its “apology” for creations of breakfast menus past. As part of this campaign, Taco Bell has enlisted Pete Davidson for “The Apology” ad video. In it, Davidson, of Saturday Night Live and celebrity dating bingo fame, eats a Taco Bell Breakfast Crunchwrap. Click here

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Hilton Is Building Astronaut Hotel Rooms in Space

Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality.  Click here to read the story at Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How

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