Build-A-Bear is a money-making machine
This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:
11/19/2023
Category: Positioning
How advertising shaped the Thanksgiving meal
I have always been intrigued by Thanksgiving—the traditions, the meal, the idea of a holiday that is simply about being thankful. Click here to read the story at fastcompany.com. Discussion Questions:
11/12/2023
Still Losing Steam, Peloton Launches New Holiday Blitz
On the heels of its latest earnings announcement, Peloton is debuting “Work Out Your Way,” a new campaign for the holiday season. Click here to read the story at mediapost.com. Discussion Questions:
11/11/2023
Coke boosts Santa-heavy holiday campaign with AI, digital experiences
Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:
11/04/2023
Could Peloton’s brand refresh mark the start of its comeback?
When it comes to fitness ads, some images have become staples — high intensity, seamlessly executed workouts and the perfectly placed bead of sweat. Click here to read the story at marketingdive.com. Discussion Questions:
09/17/2023
How JCPenney is pivoting its brand as part of $1B company turnaround plan
The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store chain. Click here to read the story at marketingdive.com. Discussion Questions:
09/09/2023
Buffalo Wild Wings’ New Mascot? A Snarky Buffalo, With Wings
Would casting a buffalo with wings as the sassy spokescreature for Buffalo Wild Wings be too on the nose? Well, yes. But Anomaly did it anyway, through the miracle of CGI, in its first work for the venue tagged “Let’s Go Sports Bar.” Click here to read the story at
09/01/2023
Cruise line faces backlash over allegedly deceptive marketing claims: ‘This is their attempt to make themselves look good’
Swiss cruise line MSC Cruises made waves with a promotional video for the “future of cruising,” during which the company made the case for sustainable cruise ships. Click here to read the story at news.yahoo.com. Discussion Questions:
09/01/2023
Meta, Microsoft, hundreds more own trademarks to new Twitter name
Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter. Click here to read the story at cnn.com. Discussion Questions:
08/01/2023
Peloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one
Peloton wants to be known as more than just an exercise bike company, and it’s revamping its app to achieve that goal. Click here to read the story at finance.yahoo.com. Discussion Questions:
06/04/2023
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