Marketing Currents - Business and Marketing Current Events
Category: SWOT Analysis

Burger King has a plan to make you fall in love with the Whopper again

The past few years have been tough for Burger King.  Missteps during the pandemic caused the chain to lag behind competitors.  Click here to read the story at cnn.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Who might represent direct competition to Burger King? Who

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What Chipotle’s Upcoming Dessert Menu Means for Fast Food

It’s first-quarter earnings call season, nerds. These calls offer a cornucopia of data for fast food industry obsessives, highlighting the highs, lows, and tragic failures of the industry on a quarterly basis. Click here to read the story at thetakeout.com. Discussion Questions: From a business perspective, what is a quarter?

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The High Cost of Chasing Netflix for NBCU and WarnerMedia

After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to

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