Marketing Currents - Business and Marketing Current Events
Category: SWOT Analysis

The High Cost of Chasing Netflix for NBCU and WarnerMedia

After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to

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