Explore Our Sports & Entertainment
Education Resource Center
Our Premier Sports & Entertainment Marketing Comprehensive Curriculum Package
Sports Business Program
Transform your classroom into a live, functional sports and events marketing company!
Current Events Program
Current events news to help bring real-world marketing campaigns into the classroom
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We are doing all we can to help our educators as they navigate the transition to distance learning. SCC is proud to offer FREE access to sports and entertainment marketing resources for the remainder of the school year as the shift to online learning begins. Please let us know if we can lend an assist in any other way during these challenging times. Enjoy!
“Just wanted to thank you for all the SEM content. It’s been a great resource during school year, but particularly during this distance learning period. The COVID -19 slideshows and packets are awesome!
FREE DIGITAL TEXTBOOK
THE BUSINESS OF Sports & Entertainment
Updated student copy of our digital sports and entertainment textbook, the Business of Sports and Entertainment (August, 2019)
Copies of the case studies from this year’s SportsBiz Madness case study competition. Competitions are open to all Education Resource Center paid subscribers.
lesson Plan: UNDERSTANDING SPONSORSHIP
Students will learn about NASCAR Sponsorship. Includes a NASCAR race car design activity.
Lesson Plan: PRODUCT PLACEMENT
seeing Stranger Things
Students will learn about product placement in the popular Netflix show, Stranger Things. Includes a PowerPoint that features product placement examples from Stranger Things season three.
LESSON PLANS: COVID 19 - NEW!
SCC now offers TWO COVID-19 lesson plans to help guide learning on how the current health crisis impacts the sports and entertainment industry. Lesson plans come complete with a lesson plan guide, student activity suggestions and PowerPoint presentations.
LESSON PLAN: MiLB IN CRISIS - NEW!
Students will gain a basic understanding of the business of a professional sports team as they examine how Minor League Baseball teams are navigating the current crisis. Includes a PowerPoint, teacher lesson plan guide and student packet with project suggestion.
LESSON PLAN: BRANDING
MICHAEL JORDAN, INC.
Capitalize on the hype surrounding ESPN’s ‘Last Dance’ docuseries with this Michael Jordan themed lesson. In this lesson plan, students will learn the concept of branding. Includes a PowerPoint, teacher lesson plan guide and student packet and activity suggestion.
LESSON PLAN: COMPETITION
NETFLIX 'TIGER KING' & THE STREAMING WARS
Students will learn about competition with a discussion centered around Netflix’s recent breakout show, ‘Tiger King’. Includes a PowerPoint, teacher lesson plan guide and student packet.
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Current Events Newsletters
FREE For the Remainder of the School Year!
We look forward to doing all we can to help our educators as they navigate the transition to distance learning. SCC is proud to offer free access to our weekly Marketing Currents and Competitive Edge subscription programs for the remainder of the school year as the shift to online learning begins. Please let us know if we can lend an assist in any other way during these challenging times. Enjoy!
To access our FREE Content, please register to create an account:
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SCC hosts a number of teacher-led student competitions throughout the school year, open exclusively to Education Resource Center subscribers.
Annual competitions include our Sportsbiz Madness Case Study Competition and the SCC Fantasy Football Sports Marketing Challenge.
“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.”
SCC hosts sports and entertainment marketing events throughout the year, highlighted by the annual Jordan Brand Believe to Achieve conference, Front Office Huddle team sports simulation game and the Summer Creative Design Academy.
SCC also offers the Portland Sports Business Experience, a customized event for your group featuring tours, presentations from industry professionals (along with Q&As) and opportunities to attend sporting events like Portland Trailblazers games. Previous school visits have featured:
- NIKE / Jordan Brand
- Columbia Sportswear
- Weiden + Kennedy
- Porland Trailblazers
- Portland Timbers/Thorns
- Hillsboro Hops
- And more!
“You’ve got to worry about what’s coming up to stay ahead of the curve.”
Front Office Huddle
Franchise Simulation Game
Come play Front Office Huddle, an interactive, team-building experience that simulates the sports business challenges professional sports executives face every day. The game is a combination of interactive decision-making on iPads, group activities and role plays. You and your team will compete in a series of challenges in the launch of a professional football expansion franchise Creative problem solving, teamwork and effective business decision-making is required for the chance to be crowned Front Office Champion!
SCC in the News
“Promoting Wrestling On and Off the Mat”
Matt Krumrie from USA Wrestling reached out to SCC president Chris Lindauer for ideas and suggestions on helping high school wrestling programs to generate interest and raise participation.
“Experts: Why the Kings Might Be Interested in Sacramento Republic”
SCC president Chris Lindauer offered his expertise in a story appearing in the Sacramento Business Journal’s online edition, discussing the merits of the Sacramento Kings’ owner potentially pursuing a Major League Soccer franchise.Click here to read the story at BizJournals.com
“A Degree of Uncertainty”
An article in the Sports Business Journal takes a closer look at the explosive growth of high school sports marketing education programs. SCC president Chris Lindauer was featured in the story.Click here to read the story