Explore Our Sports & Entertainment
Marketing Programs

Education Resource Center

Our Premier Sports & Entertainment Marketing Comprehensive Curriculum Package

MOST Popular


Complete Access

  • Digital Textbook: The Business of Sports & Entertainment (Updated every Summer)
  • Course Guides: student workbook, projects and activities, case studies
  • Teaching materials: PowerPoint, Exams and quizzes, Current Events subscription, and more!
  • Sports & Entertainment Marketing News: Competitive Edge current events program is included with your ERC membership.
Sports Business Program

Transform your classroom into a live, functional sports and events marketing company!

Sports Business Program books


Complete Access

  • Digital Textbook:  The Sports Business Program: Marketing Your School Sports, Entertainment and Events, 4th Edition
  • Course Guides:  Student Activities Guide, 100 Promotions Ideas for Your High School Athletics Program, 25 Event Ideas
  • Course Supplements: Industry examples, templates to help get you started and more!
Current Events Program

Current events news to help bring real-world marketing campaigns into the classroom

Sports and Entertainment Marketing News Services

Annual Subscription Starting At


  • Weekly Current Events Newslettter: Highlights the most compelling marketing campaigns. Includes questions for your students to help guide classroom discussion. Delivered to your inbox every Monday morning!
  • Interactive lessons: Fun and interactive lessons students love.
  • Streamlined: Topics curated to align with your marketing classes

Standing Ovations

Our fans say the nicest things! Read what they have to say about our programs:

Free Resources

We are doing all we can to help our educators as they navigate the transition to distance learning. SCC is proud to offer FREE access to sports and entertainment marketing resources for the remainder of the school year as the shift to online learning begins. Please let us know if we can lend an assist in any other way during these challenging times. Enjoy!

“Just wanted to thank you for all the SEM content. It’s been a great resource during school year, but particularly during this distance learning period. The COVID -19 slideshows and packets are awesome!



THE BUSINESS OF Sports & Entertainment

Updated student copy of our digital sports and entertainment textbook, the Business of Sports and Entertainment (August, 2019)


Copies of the case studies from this year’s SportsBiz Madness case study competition. Competitions are open to all Education Resource Center paid subscribers.



Students will learn about NASCAR Sponsorship. Includes a NASCAR race car design activity.


seeing Stranger Things

Students will learn about product placement in the popular Netflix show, Stranger Things. Includes a PowerPoint that features product placement examples from Stranger Things season three.


SCC now offers TWO COVID-19 lesson plans to help guide learning on how the current health crisis impacts the sports and entertainment industry. Lesson plans come complete with a lesson plan guide, student activity suggestions and PowerPoint presentations.


Students will gain a basic understanding of the business of a professional sports team as they examine how Minor League Baseball teams are navigating the current crisis. Includes a PowerPoint, teacher lesson plan guide and student packet with project suggestion.



Capitalize on the hype surrounding ESPN’s ‘Last Dance’ docuseries with this Michael Jordan themed lesson.  In this lesson plan, students will learn the concept of branding. Includes a PowerPoint, teacher lesson plan guide and student packet and activity suggestion.  



Students will learn about competition with a discussion centered around Netflix’s recent breakout show, ‘Tiger King’. Includes a PowerPoint, teacher lesson plan guide and student packet.


To access our FREE Content, please register to create a FREE Account!


Current Events Newsletters

Marketing Currents
Competitive Edge SCC News Service

FREE For the Remainder of the School Year!

We look forward to doing all we can to help our educators as they navigate the transition to distance learning.  SCC is proud to offer free access to our weekly Marketing Currents and Competitive Edge subscription programs for the remainder of the school year as the shift to online learning begins.  Please let us know if we can lend an assist in any other way during these challenging times.  Enjoy!

To access our FREE Content, please register to create an account:


Student Competitions

SCC hosts a number of teacher-led student competitions throughout the school year, open exclusively to Education Resource Center subscribers.

Annual competitions include our Sportsbiz Madness Case Study Competition and the SCC Fantasy Football Sports Marketing Challenge.

“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.”

Vince Lombardi


SCC hosts sports and entertainment marketing events throughout the year, highlighted by the annual Jordan Brand Believe to Achieve conference, Front Office Huddle team sports simulation game and the Summer Creative Design Academy.

SCC also offers the Portland Sports Business Experience, a customized event for your group featuring tours, presentations from industry professionals (along with Q&As) and opportunities to attend sporting events like Portland Trailblazers games. Previous school visits have featured:

  • NIKE / Jordan Brand
  • Columbia Sportswear
  • Adidas
  • Weiden + Kennedy
  • Porland Trailblazers
  • Portland Timbers/Thorns
  • Hillsboro Hops
  • TopGolf
  • And more!

“You’ve got to worry about what’s coming up to stay ahead of the curve.”


Front Office Huddle

Franchise Simulation Game

Come play Front Office Huddle, an interactive, team-building experience that simulates the sports business challenges professional sports executives face every day. The game is a combination of interactive decision-making on iPads, group activities and role plays. You and your team will compete in a series of challenges in the launch of a professional football expansion franchise Creative problem solving, teamwork and effective business decision-making is required for the chance to be crowned Front Office Champion!

SCC in the News

“Promoting Wrestling On and Off the Mat”

Matt Krumrie from USA Wrestling reached out to SCC president Chris Lindauer for ideas and suggestions on helping high school wrestling programs to generate interest and raise participation.

Click here to view the story on usawrestling.org

“Experts: Why the Kings Might Be Interested in Sacramento Republic”

SCC president Chris Lindauer offered his expertise in a story appearing in the Sacramento Business Journal’s online edition, discussing the merits of the Sacramento Kings’ owner potentially pursuing a Major League Soccer franchise.

Click here to read the story at BizJournals.com

“A Degree of Uncertainty”

An article in the Sports Business Journal takes a closer look at the explosive growth of high school sports marketing education programs. SCC president Chris Lindauer was featured in the story.

Click here to read the story