Marketing Insights from SCC

now Available by popular demand!

After years of requests for a program designed for general business and marketing courses but structured like our popular sports and entertainment marketing programs, we are scratching that education itch with the introduction of “Marketing Insights from SCC”!

Does your current business or marketing curriculum and/or textbook resonate with today’s generation of students? Bring the cutting-edge business strategies that are driving the innovations we are seeing in marketing today to your classroom with a subscription to Marketing Insights from SCC ! In addition to conversations around many of the most talked-about brands in the world, the program explores hot topics such as:

  • Marketing in the Metaverse 
  • Trendy: Brand Collaborations
  • Viral sensation of WORDLE
  • NFTs and Cryptocurrency
  • TikTok Marketing
  • Making Sense of Supply Chain
  • Sustainability in Marketing
  • Ready for Launch: Space Tourism
  • What the heck is “shrinkflation”?
  • More!

Developed using a structure similar to SCC’s sports and entertainment program that our subscribers already know and love, Marketing Insights will provide a new resource for maximizing engagement in any business or marketing classes.

Marketing Insights from SCC curriculum modules:

  • Module 1: What is Marketing?
  • Module 2: Product Management
  • Module 3: Branding
  • Module 4: Advertising
  • Module 5: Data & Analytics
  • Module 6: Digital & Social Media Marketing
  • Module 7: Public Relations
  • Module 8: Customer Service & Sales
  • Module 9: Marketing Trends


As more schools move to digital learning, we aim to support both teachers and students in online learning environments.

Our business and marketing curriculum is available as a Common Cartridge file, that instructors can import into their school’s LMS platform. This file includes all the “Marketing Insights” lessons, quizzes, activities, and more!

Supported LMS platforms include Canvas, Schoology, Blackboard and any platform that uses the Common Cartridge standard.

LMS logos

Industry Supported Curriculum

Chris Lindauer, President of Sports Career Consulting, spent nearly a decade working in sports before founding the company. Each year, he leans on the expertise of his vast network of industry professionals to help shape course materials to ensure the content provides the best possible reflection of true industry practice.

“Any time I talk with an educator who is teaching marketing at the high school level I always encourage them to check out Sports Career Consulting. From the weekly current events, up-to-date curriculum, real world connections, and access to numerous engaging lesson plans and activities, the material is incredibly valuable. However, what I love most is that Chris is always willing to assist in any way possible to help enhance the experience for our students. I know my students always enjoy hearing him talk during our virtual guest speaking events and learn a lot from Chris about not only finding success in the sports industry but also in life!”

Prairie Ridge High School
Wellness / Division Leader
Industry & Careers / Division Leader
Prairie Ridge High School


In addition to access to lessons that are updated every summer to insure their relevance and impact, your Marketing Insights membership provides access to a wide variety of resources, including:

  • CURRENT lessons – Insure that your classroom conversations are tied to current industry trends by utilizing the lessons included with a Marketing Insights membership.
  • Presentation Slides – SCC’s presentation slides feature plenty of graphics and examples to keep your students engaged.  Presentations are unlocked so you can edit and customize as you see fit!
  • Canvas & Schoology Integration – SCC’s entire curriculum can easily be imported right into your school or district support Canvas or Schoology LMS platform!
  • Student assignments
  • Discussion decks
  • Exams with answer keys

Additional Subscription Benefits

  • Weekly Current Events – A subscription to “Marketing Currents”, SCC’s weekly current events package, is included with your Marketing Insights from SCC membership.
  • Complimentary Phone Consultation – Chris Lindauer, President and founder of SCC, offers a half-hour phone conference to walk first time teachers through the resources included with your membership.
  • Bonus Lesson Plans – SCC’s “bonus material” features lesson plans relating to the hottest trends and events in the industry throughout the school year.


If you have questions or would like to request sample resources, please contact us.  Thank you for your interest in our programs!

Marketing Insights from SCC

Our General Business and
Marketing Curriculum Package



Complete Access

Fun for you and your students!
  • “Snackable”: Marketing Insights lessons present content in short form, easily digestible in a way that conforms to how students today prefer to learn.
  • Relevant: Updated and current featuring content developed with insight from industry pros.
  • Versatile: Content relates to any business or marketing class, including fashion marketing, hospitality & tourism, leadership, and entrepreneurship.
  • Flexible: Curriculum designed in a way to provide the flexibility to supplement all your existing lesson plans with fresh, new, industry-relevant content.


Subscription Course Materials

Your membership subscription to Marketing Insights from SCC includes the following course materials

Individual Lessons:
Business & Marketing

Updated every summer, Marketing Insights lessons are sure to provide an accurate reflection of current industry practices. The digital nature of the lessons also allows for interactive content, with links to additional educational resources for students.

Weekly Current Events Subscription (Marketing Currents)

Virtual Field Trips (Q&A’s) with Industry Thought Leaders

Hear from industry professionals about current trends, best practices, and learn about business and marketing careers

Presentation Slides

Comprehensive presentation slides for each lesson

Activities, Discussion Decks & Exams


Relatable Lesson Plans

Throughout the school year, your Marketing Insights subscription provides access to lesson planning guides for every season.  These highly-relatable resources are available exclusively for “Marketing Insights” members.

Here is a sample of the “bonus” lesson plans shared this year with our Marketing Insights from SCC subscribers:

  • Holiday Marketing Campaigns
  • Branding:  Thanksgiving Brands
  • FDA Redefines “Healthy” Cereals
  • “Spooky Marketing” Halloween Promotions