Our Sports and Entertainment Marketing class was a great improvement over the Retail Marketing course I previously taught – the subject matter and curriculum was much more exciting for our students and very engaging. Between sports and entertainment topics, news and current events, there was always something to discuss and interest every student. I had less prep time and plenty of resources to last the whole year. We integrated both of SCC’s programs to help us manage some great experiential learning opportunities for our students, such as working gates at games, designing flyers and programs for plays and tournaments, and selling t-shirts for football. The best part is the flexibility the programs provide – you can pick and choose how much of the curriculum you want to use.