Money Well Spent

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Branding

Starbucks may officially add puppuccinos to its menu soon — and there’s evidence it could start selling pet apparel too

Puppuccinos may soon officially be part of Starbucks’ menu, a new trademark filing suggests. The coffee giant applied to trademark the term “puppuccino” with the US Patent and Trademark Office on May 4. Click here to read Read more…

Competitive Edge

A WNBA player has a signature shoe for the first time in a decade, a milestone players say is long overdue

For the first time in a long time, a WNBA player will be rocking kicks of her own. Puma announced Wednesday that they signed Breanna Stewart to a long-term endorsement deal that would give the Read more…

Marketing Currents

Amazon Fresh opens first supermarket in Los Angeles with checkout in cart

Amazon is soft-launching a new supermarket Thursday, with a shopping cart that tallies up items as it enters the basket and enables instant checkout, and Alexa stations throughout the store you can ask questions. Amazon’s first Read more…